Growth Marketing Manager

OpenHands

1d • $105,000 - $150,000 • Remote

About The Position

OpenHands is seeking a hands-on Growth Marketing Manager to build repeatable, measurable growth across acquisition, nurture, conversion, and community-led programs. This role is intentionally broad, involving testing channels, improving follow-up, building nurture motions, supporting launches, running webinars and campaigns, measuring results, and transforming early Go-To-Market signals into repeatable programs. It requires a blend of planning and execution, including writing copy, setting up workflows, coordinating webinars, building reports, testing new ideas, and understanding drivers of sign-ups, meetings, community engagement, and product adoption. The ideal candidate loves making things happen, keeping teams aligned, and turning ideas into shipped programs.

Requirements

• 3–6+ years of experience in growth marketing, demand generation, lifecycle marketing, marketing programs, or related B2B marketing roles
• Experience building or executing nurture programs, campaigns, webinars, lifecycle flows, or conversion experiments
• Experience with social, email, and nurture campaign execution
• Strong analytical instincts and comfort working with campaign, funnel, website, product, or CRM data
• Ability to manage multiple workstreams without adding unnecessary process, and clearly communicating status, timelines, and flagging roadblocks
• Comfort working with technical products and technical audiences
• Strong project management, organizational skills, and attention to detail
• Comfort working in a fast-moving startup where priorities shift and processes are still being built (startup experience preferred)
• Ability to move between strategy and execution and adapting as business priorities evolve

Nice To Haves

• Experience in developer tools, infrastructure, AI, open source, DevOps, security, or technical B2B products
• Experience marketing to developers, platform teams, engineering leaders, or technical buyers
• Experience with product-led growth, self-serve funnels, activation, onboarding, or usage-based conversion paths
• Experience building nurture programs, reporting, or conversion workflows in HubSpot, PostHog, or similar tools
• Familiarity with GitHub, open source communities, developer workflows, or AI coding tools

Responsibilities

• Build and execute growth experiments across email, webinars, events, social, community, partner channels, content, and product-led journeys
• Create nurture paths for sign-ups, event attendees, community members, hand-raisers, and prospects
• Improve conversion across key touchpoints, including event registration, website CTAs, product sign-ups, meeting requests, and follow-up flows
• Own event and webinar execution, coordinating logistics, promotion, speaker prep, follow-up, and post-event reporting
• Work closely with sales, product, partners, and community stakeholders to keep marketing programs moving, organized, and measurable
• Support product launches with project plans, asset coordination, communications, and follow-up motions, and performance tracking
• Draft or coordinate newsletters, event emails, social posts, community updates, and promotional materials
• Track program performance and summarize what worked, what did not, and what should happen next
• Help maintain lightweight marketing processes so the team can move quickly without creating chaos

Benefits

• Competitive compensation: $105,000 - $150,000 base salary, plus equity and bonus
• Remote-first team with flexible hours
• Unmetered PTO
• Fully covered U.S. health, dental, and vision benefits
• Be part of a culture built on kindness, candor, autonomy, and learning
• Help accelerate growth for a fast-growing AI company in one of the most active categories in software
• Build programs that reach developers, open source contributors, technical buyers, and enterprise teams
• Join at an early stage where marketing is being built and your work will have visible impact
• Opportunity to shape the operating rhythm, tooling, and growth direction for the marketing function

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed