Growth Marketing Manager

Storyteller Overland•Birmingham, AL

1d•Onsite

About The Position

Storyteller Overland is seeking a Growth Marketing Manager who owns the full demand generation funnel—from first impression to qualified dealer lead—and operates with the mindset of an owner, not a task executor. You'll build campaigns, manage media, analyze performance, optimize conversion paths, and continuously improve results through rapid testing and execution. This is a highly autonomous, execution-focused role. You instinctively know how to identify opportunities, reach the right audiences, create high-converting experiences, and measure success. AI should already be a core part of your daily workflow, enabling you to move faster, generate better ideas, analyze data more effectively, and drive measurable business growth.

Requirements

Proven track record of building and scaling demand generation engines
Deep expertise in paid media, funnel optimization, CRO, and analytics
Strong hands-on operator who is equally comfortable in strategy and execution
Experience building or managing a premium, consumer-facing brand with deeply engaged affinity communities
Experience working closely with sales teams on lead management and pipeline development
Analytical, results-driven, and highly accountable
Fluency in CRM platforms (e.g.HubSpot, Klaviyo, etc), marketing automation tools & Shopify
Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy.
Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms.
Demonstrated ability to own strategy through to execution.
Customer segmentation and behavioral targeting
Data-driven decision-making and reporting
Cross-functional collaboration
Strong written and verbal communication skills
Creative problem-solving
Strong leadership and project management skills.
Ability to work in a fast-paced environment and adapt to changes in technology and market conditions.
Bachelor’s degree in Marketing, Business, or a related field
3 to 6 years of experience in digital, growth, or performance marketing
Leader by example, ops chops, ability to roll up sleeves and do the work

Nice To Haves

Lifestyle based, Motorsports, Automotive or RV Marketing Experience a plus

Responsibilities

Build and own the full-funnel paid media strategy across Meta, Google, YouTube, and emerging channels.
Develop campaign briefs, audience segmentation frameworks, and testing roadmaps.
Partner with the CMO on quarterly planning, budget allocation, and performance goals.
Identify gaps in the funnel and proactively build solutions — don't wait to be asked.
Own day-to-day execution in Meta Ads Manager and Google Ads — hands on keyboard.
Manage and optimize media spend to hit cost-per-lead and ROAS targets.
Build, launch, and iterate on paid campaigns — from awareness through retargeting.
Manage or oversee agency relationships; hold partners accountable to performance.
Use AI to generate and iterate on ad copy, landing page headlines, and email subject lines at scale.
Brief creative assets for the design and video teams with specificity and strategic intent.
Ensure all performance creative is consistent with the STO brand voice.
Own A/B testing across copy, creative, audience, and offer — document what you learn.
Build and own a performance dashboard that maps spend, traffic, MQLs, and SQLs across channels.
Report weekly on performance to the CMO — insights, not just metrics.
Segment audiences by intent signal; treat high-intent retargeting differently from cold traffic.
Surface patterns in the data and turn them into decisions quickly.
Drive qualified leads for the STO dealer network — this is the primary north star metric.
Optimize "Find a Dealer" paths and lead forms for conversion and quality.
Build offer-driven campaigns (rebates, events, model launches) that create urgency for in-market buyers.
Work with internal sales and dealers to understand lead quality feedback and adjust targeting accordingly.
Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie.
Contribute to other initiatives and responsibilities as needed to support business priorities and team success.