Growth Marketing Manager

EarthCam•Upper Saddle River, NJ

13h

About The Position

EarthCam is seeking a highly motivated and results-driven Growth Marketing Manager to own and execute initiatives focused on customer acquisition, SEO strategy, GEO (Generative Engine Optimization), website growth, analytics, AI-enhanced marketing workflows, and lead generation. This role will be responsible for developing and optimizing marketing initiatives that drive measurable business impact across EarthCam’s B2B and B2C platforms. The ideal candidate is both strategic and hands-on, with experience identifying growth opportunities, analyzing performance data, optimizing digital experiences, and leveraging modern marketing technologies and AI-powered tools to improve efficiency and performance. This individual will work closely with Sales, Product, Creative, and leadership teams to support company growth initiatives.

Requirements

Analytical and highly data-driven
Comfortable owning initiatives from strategy through execution
Curious about emerging marketing technologies and AI tools
Strong problem solver with a continuous improvement mindset
Comfortable balancing multiple priorities simultaneously
Strong communicator who works effectively across teams
Self-starter with strong ownership mentality
Excited by technology, innovation, and measurable business impact
Bachelor's degree in Marketing, Business, Communications, or related field preferred
4+ years of experience in Growth Marketing, Digital Marketing, SEO, Performance Marketing, or related roles
Experience with SEO, website optimization, analytics, and lead generation initiatives
Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms
Experience optimizing digital campaigns and conversion funnels
Familiarity with GEO (Generative Engine Optimization), AI search trends, and evolving search behaviors is a plus
Experience using AI-powered marketing tools, automation tools, or productivity platforms preferred
Familiarity with tools such as ChatGPT, Jasper, Claude, AI-assisted content tools, or workflow automation platforms is a plus
Experience with CRM platforms and marketing automation tools preferred
Experience supporting B2B marketing initiatives is highly preferred

Nice To Haves

Familiarity with GEO (Generative Engine Optimization), AI search trends, and evolving search behaviors is a plus
Experience using AI-powered marketing tools, automation tools, or productivity platforms preferred
Familiarity with tools such as ChatGPT, Jasper, Claude, AI-assisted content tools, or workflow automation platforms is a plus
Experience with CRM platforms and marketing automation tools preferred
Experience supporting B2B marketing initiatives is highly preferred

Responsibilities

Own SEO strategy and ongoing optimization initiatives across EarthCam websites
Develop and execute customer acquisition and lead generation initiatives
Support GEO (Generative Engine Optimization) initiatives to improve discoverability across emerging AI-powered search experiences and platforms
Monitor website performance and identify growth opportunities
Analyze campaign performance and provide actionable recommendations
Manage and optimize SEM and digital marketing initiatives
Develop dashboards, reporting tools, and monitor key performance indicators
Identify opportunities to improve conversion funnels and customer acquisition efforts
Partner with Sales and Product teams to support growth initiatives
Coordinate with Creative and internal teams to execute campaigns and website initiatives
Research industry trends, competitor activity, AI search trends, and emerging growth opportunities
Utilize AI-powered marketing tools and automation platforms to improve efficiency, content workflows, campaign optimization, and reporting processes
Explore opportunities to integrate AI tools into marketing initiatives and operational workflows