Growth Marketing Manager

DomainTools•Austin, TX

7h•$90,000 - $125,000

About The Position

DomainTools is at an inflection point with strong product-market fit, a fast-expanding platform, and a market moving toward AI-native security operations. We're building a demand engine to match, and growth marketing is how we find and scale the levers that make it work. This is a hands-on builder role where you'll run experiments across the website, paid channels, and the full funnel, from first visit to qualified opportunity, and double down on what works. You'll prove impact in conversion rates, efficient acquisition, and pipeline, not vanity metrics. You'll report to the Director of Demand Generation and partner closely with Product Marketing, Product, Sales, and RevOps. If you want to own real numbers at a company that's genuinely in motion, this is your role.

Requirements

4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
Hands-on experience with paid search and paid social, including budget management and bid optimization
Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
Working knowledge of SEO fundamentals
Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
Clear writing and the ability to test messaging with a technical audience

Nice To Haves

Product-led growth experience: free tiers, trials, or self-serve funnels
Familiarity with threat intelligence, SecOps, or the security analyst workflow
SQL or experience working directly with product usage data
Experience with ABM or intent data platforms (6sense, Demandbase, or similar)
Experience building AI-assisted or agentic marketing workflows

Responsibilities

Generate, prioritize, and run growth experiments across the funnel, from first visit to qualified opportunity, and share learnings with the team.
Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion.
Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.
Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.
Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes that grow high-intent traffic.
Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.
Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations.
Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.