Growth Marketing Manager – Employer Markets

MedImpact•San Diego, CA

6d•Onsite

About The Position

The Growth Marketing Manager leads the development and execution of growth marketing strategies targeting the employer segment within the Pharmacy Benefit Manager (PBM) industry. The role requires a deep understanding of the unique factors influencing human resource leaders at large and mid-sized employers as they evaluate and select PBM partners.

Requirements

BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas
High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365
Proven track record of campaign development and execution
Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially HR leaders.
Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
Collaborative approach, with experience working cross-functionally in a fast-paced environment.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to write speeches and articles using original or innovative techniques or style.
Ability to effectively present information to top management, public groups, and/or boards of directors.

Nice To Haves

Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Responsibilities

Build and execute a comprehensive growth marketing plan focused on employer clients, ensuring alignment with business objectives and market trends.
Develop and manage multi-channel marketing campaigns tailored to different stages of the employer decision-making funnel, from awareness through retention.
Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for employer decision-makers.
Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.