Growth Marketing Manager

Zero Homes•Denver, CO

19d•$115,000 - $150,000•Hybrid

About The Position

Zero Homes is looking for a Growth Marketing Manager to manage the arc from demand generation to demand capture. Initially, the focus will be on demand capture, efficiently converting homeowners already in the market. The future goal is demand generation, building category awareness for home electrification in new markets to expand the addressable pool ahead of the funnel. Reporting to the Head of Marketing, this role will manage Meta + Google paid media and lead expansion across various paid and unpaid channels to build awareness and demand alongside conversion. This includes channels like Reddit, TikTok, ChatGPT, programmatic + contextual, connected TV (CTV), Google Business Profiles, and organic social, creator, and community channels. The Growth Marketing Manager will also manage the paid media agency and partner with Product Marketing on conversion optimization.

Requirements

5-8 years in Growth, Performance, or Paid Acquisition owning Meta + Google budgets
Considered-purchase B2C experience (climate, home services, or trades) is a major plus.
Experience building paid acquisition as a system (audience infra, creative pipeline, testing cadence, attribution), not just running campaigns.
Range across paid and unpaid: experience growing an audience through organic social, creator, community, or earned channels, not only through ad accounts.
Working fluency in SEO and content fundamentals.
Track record on both capture and awareness KPIs (e.g., 20%+ blended CAC reduction, branded-search or aided-awareness lift in a target geo, or channel diversification across 3+ surfaces).
AI-enabled to move fast across any stack.
Familiarity with HubSpot, PostHog, Storyblok, Linear, Claude/Cowork.

Nice To Haves

Experience in home services, energy, construction tech, or the trades.
Background in a B2C business where data, testing, and conversion optimization drove the roadmap.
Experience with high-AOV, high-consideration B2C where conversion takes weeks.
Experience with Agile SCRUM methods and frameworks.

Responsibilities

Balance capture and generation, paid and unpaid: convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid.
Optimize for lead quality, not just quantity: tune audiences, creative, and bidding to qualified SQLs and downstream revenue, and push beyond lead capture to influence pipeline velocity and close rate.
Own the non-paid acquisition mix alongside paid: organic social (TikTok, Reddit, YouTube), AI/LLM discovery (ChatGPT, Perplexity, AI Overviews), and creator/community presence.
Oversee Google Business Profile across every market (citations, review response, map-pack rankings, local schema).
Build the always-on engine: audience architecture, bidding, creative cadence, geo and utility-program segmentation, and budget pacing that keeps CAC predictable across markets.
Run the performance-creative loop with our Creative agency: brief, ship, test, and document a pipeline of static, motion, and video ads.
Partner with Product Marketing on landing-page and quote-flow conversion optimization.
Leverage our hyperlocal landing system (city, neighborhood, utility, program pages) to give every market paid surface area to convert.
Inform the repeatable GTM plan for each new market, shipping localized creative, launch pacing, and reporting that tells us when to scale, hold, or rework.