Growth Marketing Manager

Rugiet Health•Austin, TX

15d

About The Position

Rugiet disrupted men's sexual health with a patented, clinical solution that outperforms everything else on the market. Now we're scaling into sleep, hair loss, weight management, and beyond -- and paid social is one of the primary engines driving that growth. We're looking for a Growth Marketing Manager who owns Paid Social end to end. You'll manage multi-million dollar monthly budgets across Meta and TikTok, partner with creative to build a high-velocity testing machine, and obsess over the numbers that actually matter: CAC, incrementality, and revenue per dollar spent. You think like a creative strategist but operate like an analyst. You don't wait to be told performance is down -- you're already fixing it.

Requirements

6+ years in performance marketing, with 3+ years managing high-scale Paid Social directly
Deep hands-on expertise in Meta Ads Manager and TikTok Ads Manager (AppLovin a plus)
Experience managing $50M+ in annual ad spend with measurable efficiency outcomes
Advanced analytics skills -- Excel/Sheets, Looker, Tableau, or equivalent; you build your own dashboards
Proven track record running structured A/B and multivariate tests across creative, audience, and bidding

Nice To Haves

D2C subscription and/or telehealth experience strongly preferred
Regulated industry or telemedicine background is a significant advantage

Responsibilities

Day-to-day management and optimization of campaigns across Meta, TikTok, and emerging channels.
Full-funnel ownership from prospecting through retargeting.
Manage 7-figure monthly budgets with strict CAC targets.
Partner with the Creative team to build a structured testing engine. You develop hypotheses, design the tests, read the results, and feed the loop.
Work with our Analytics team to sharpen attribution models and measure true incrementality.
Collaborate with Digital Product to make sure the post-click experience converts.
Ensure all creative, targeting, and messaging adhere to FDA, FTC, and HIPAA requirements.