Growth Marketing Manager

Noom US • Princeton, NY

35d • Hybrid

About The Position

Noom is a consumer-led digital health company focused on helping people live better, longer lives through content, coaching, community, and clinicians. The Marketing team at Noom is responsible for connecting people to these resources, using a combination of data-driven performance marketing and compelling storytelling. The team operates at the intersection of science, creativity, and technology, with a direct impact on Noom's growth and mission. This role specifically focuses on managing critical paid media programs, including global Google Ads, Microsoft advertising, and international paid social across Meta. The Growth Marketing Manager will manage mature channels and pioneer new ones, collaborating with Growth Product, Creative, and Engineering teams on campaigns and experiments.

Requirements

• 5+ years of experience in performance or growth marketing, with ideally 1–2 years managing or leading others.
• Hands-on expertise in Google Ads and Meta Ads, with a track record of managing high-spend, direct response campaigns in-platform.
• Experience running paid social programs across international markets.
• Strong analytical skills with the ability to draw actionable conclusions from data; proficiency in Looker, Excel, or similar data visualization tools.
• Excellent written and verbal communication skills, with confidence presenting strategy and results to senior leadership.
• A collaborative, cross-functional working style—comfortable partnering with product, creative, and technical teams to get things done.
• Background in direct response (DR)-focused environments; experience at a performance marketing agency is a strong plus.

Responsibilities

• Own and manage Noom’s Google Ads program, serving as the primary point of contact for one of our largest and most strategic advertising partnerships—driving performance, managing the relationship, and finding new opportunities for growth.
• Oversee Microsoft advertising programs, ensuring strong performance and alignment with overall paid media strategy.
• Lead Noom’s international paid social program across Meta, managing campaign strategy, execution, and optimization to drive efficient acquisition globally.
• Manage and develop a direct report, coaching them on execution, building their skills, and helping them grow within the team.
• Analyze campaign, funnel, and conversion data to identify opportunities, inform strategy, and present findings clearly to senior stakeholders.
• Partner cross-functionally with Growth Product, Creative, and Engineering/Web Development teams to bring campaigns to life.

Benefits

• Compensation benchmarked to the market and shaped by your impact and value.
• A 401(k) with company match to help you build long-term financial security.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Paid parental leave to give you the time and flexibility to focus on what matters most.
• Stock awards, a performance-based bonus, and exclusive access to Noom’s products.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed