Growth Marketing Manager - Web & Conversion

Clearwater Analytics•Chicago, NY

21h•Remote

About The Position

We are looking for a strategic and technically sharp Growth Marketing Manager to own our web presence as a conversion engine. You will be the primary architect of our analytics framework, experimentation roadmap, and CRO strategy — transforming site traffic into measurable pipeline and revenue. This role spans web analytics instrumentation, A/B testing, landing page optimization, SEO and organic discoverability , and cross-channel journey mapping. Website Optimization & Conversion Strategy Own the marketing website as the primary conversion engine, optimizing every pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer rates. Lead landing page architecture strategy — designing campaign destinations optimized for both user experience and lead capture across paid, organic, and partner channels. Implement personalization strategies that deliver tailored experiences based on visitor behavior, source, audience segment, and funnel stage. Work closely in building content that can be leveraged for web performance. Build a framework and template of how to extract content already being created into resuable content for the website . Identify gaps in content and a plan of action to scale and build a content engine for each sector and vertical of our market and products. Own site architecture, page speed, Core Web Vitals, and technical performance to maximize both UX quality and conversion metrics. Leverage AI tools to make rapid site updates, content changes, and optimizations, reducing reliance on engineering resources. Develop and execute SEO and organic growth strategies, including AI engine optimization for visibility across emerging discovery platforms. Experimentation & Testing Own and scale a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths. Build and maintain a multi-quarter CRO experimentation roadmap, documenting learnings, winning variants, and reusable templates. Use behavioral and heatmap tools (Hotjar, FullStory , Heap, Microsoft Clarity) to identify friction points, drop-offs, and optimization opportunities. Partner with UX, Product, and Engineering to influence template-level and system-level decisions that drive conversion performance at scale. Analytics & Performance Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau — ensuring data integrity and reliability across all touchpoints. Develop and maintain a full-funnel analytics framework tracking first-touch through closed-won, including attribution modeling and funnel lifecycle metrics. Build and maintain executive-ready dashboards that distill complex datasets into clear, high-impact insights and strategic recommendations. Define and track CRO KPIs beyond surface-level conversion rate: revenue per visitor, CAC, funnel progression, test velocity, and MQL→SQL rates. Partner with Marketing Operations and RevOps to connect web performance data with Salesforce and Marketo for end-to-end funnel visibility.

Requirements

5–6+ years of hands-on experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Digital Marketing Operations in a B2B SaaS environment.
5–6+ years working directly with web analytics platforms (GA4/GA360, Heap) and CRO/experimentation tools (Optimizely, VWO, Webflow Optimize, or equivalent).
Proven track record designing, executing, and scaling structured experimentation programs with measurable improvements in conversion and CAC.
Experience owning or significantly contributing to organic growth and SEO strategy, including emerging AI-driven discovery platforms.
Demonstrated ability to work across multi-region environments (US and EMEA), balancing global consistency with local nuance.
Web Analytics: Google Analytics 4 (GA4/GA360), Google Tag Manager, Google Search Console, Heap — event instrumentation, debugging, HTML, Javascript , and data governance.
BI & Reporting: Looker Studio, Tableau, Power BI — dashboard development, funnel reporting, and executive presentations.
CRO & Testing Platforms: Optimizely, VWO, Webflow Optimize, Convert, or equivalent experimentation tools.
Behavioral Research Tools: Hotjar, FullStory , Crazy Egg, Contentsquare , Microsoft Clarity — heatmaps, session recordings, and funnel analysis.
CMS & Web Management: Wordpress , Webflow , Contentful , or equivalent — ability to build and manage pages without engineering dependency.
CRM & Marketing Automation: Salesforce and Marketo or HubSpot for attribution and lead tracking (a strong plus).
Data & Querying: SQL or BigQuery for experiment validation, cohort analysis, and behavioral metric analysis.
SEO Tools: Ahrefs , Google Search Console, or equivalent for organic growth and discoverability.

Nice To Haves

Salesforce and Marketo or HubSpot for attribution and lead tracking (a strong plus).

Responsibilities

Own the marketing website as the primary conversion engine, optimizing every pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer rates.
Lead landing page architecture strategy — designing campaign destinations optimized for both user experience and lead capture across paid, organic, and partner channels.
Implement personalization strategies that deliver tailored experiences based on visitor behavior, source, audience segment, and funnel stage.
Build a framework and template of how to extract content already being created into reusable content for the website.
Identify gaps in content and a plan of action to scale and build a content engine for each sector and vertical of our market and products.
Own site architecture, page speed, Core Web Vitals, and technical performance to maximize both UX quality and conversion metrics.
Leverage AI tools to make rapid site updates, content changes, and optimizations, reducing reliance on engineering resources.
Develop and execute SEO and organic growth strategies, including AI engine optimization for visibility across emerging discovery platforms.
Own and scale a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths.
Build and maintain a multi-quarter CRO experimentation roadmap, documenting learnings, winning variants, and reusable templates.
Use behavioral and heatmap tools (Hotjar, FullStory , Heap, Microsoft Clarity) to identify friction points, drop-offs, and optimization opportunities.
Partner with UX, Product, and Engineering to influence template-level and system-level decisions that drive conversion performance at scale.
Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau — ensuring data integrity and reliability across all touchpoints.
Develop and maintain a full-funnel analytics framework tracking first-touch through closed-won, including attribution modeling and funnel lifecycle metrics.
Build and maintain executive-ready dashboards that distill complex datasets into clear, high-impact insights and strategic recommendations.
Define and track CRO KPIs beyond surface-level conversion rate: revenue per visitor, CAC, funnel progression, test velocity, and MQL→SQL rates.
Partner with Marketing Operations and RevOps to connect web performance data with Salesforce and Marketo for end-to-end funnel visibility.