Growth Marketing Manager, Enterprise

Axon•Boston, MA

11h•$112,500 - $180,000•Hybrid

About The Position

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. You will be the engine behind Axon Enterprise's demand generation — translating strategy into pipeline across our fastest-growing verticals: retail, healthcare, logistics, critical infrastructure, and beyond. You'll own the full growth marketing function, from building ABM programs and running paid media to ensuring seamless lead handoff and tight partnership with our SDR and Sales teams. You bring hands-on command of modern growth marketing tools, a sharp analytical mind, and the kind of cross-functional partnership that turns marketing activity into qualified pipeline and revenue. The programs you build won’t just generate leads, they’ll build awareness and establish Axon as the leader in enterprise safety technology.

Requirements

5-8 years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology
Proven ABM experience: you've built and run account-based programs, not just supported them
Hands-on experience with the tools: HubSpot, Salesforce, Demandbase, ZoomInfo, Google Ads, LinkedIn Campaign Manager, and others
Experience managing paid media in-house, including budget ownership and performance optimization
Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
Alignment with Axon's mission and values — ownership, curiosity, candor, and a commitment to protect life
You're a self-starter who operates autonomously, takes ownership of your programs, and drives work forward without needing hands-on direction
You bring deep expertise in ABM, paid media, and MarTech and can speak confidently to leadership about what's working and why
You build strong, proactive partnerships with SDR and Sales teams and show up as a collaborative partner across the organization
You're analytical and comfortable moving between campaign performance data and strategic conversations with senior stakeholders

Nice To Haves

Experience working with or marketing to complex B2B or enterprise technology audiences is a plus

Responsibilities

Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership
Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration
Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization
Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas
Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking
Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working
Translate data into clear recommendations, driving decisions, not just reporting on metrics
Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences
Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar
Support Field Marketing on webinars and events by owning the automation side: registration flows, follow-up sequences, and nurture enrollment
Own Enterprise paid media strategy and execution across Google Ads, LinkedIn, programmatic, and other relevant channels
Build and manage account-targeted paid campaigns to reach decision makers in priority accounts (e.g. LinkedIn matched audiences, Demandbase display)
Manage budget pacing, bidding, and creative testing to continuously improve performance and pipeline contribution.
Build and maintain a tight, trust-based partnership with SDR leadership and AEs, showing up as a proactive partner in pipeline reviews and account prioritization
Draft nurture sequences and SDR follow-up emails that are timely, relevant, and connected to campaign context
Arm SDRs with campaign context and account engagement signals to make their outreach timely and relevant
Ensure seamless lead handoff from marketing to Sales, and maintain a tight feedback loop on lead quality to continuously improve targeting and program performance