Growth Marketing Manager, Developer Acquisition

Dynatrace•Boston, MA

5d•$140,000 - $175,000

About The Position

In a world where coding agents write the code that ships to production, the developers steering those agents are the ones who decide what gets merged. But how can they genuinely trust the code their agents are producing? Enter Bluebox.ai, a new product from Dynatrace and a deliberately separate brand. Bluebox is a brand-new product designed to give AI coding agents runtime debugging superpowers, helping developers safely run, track, and ship AI-generated code. As our Growth Marketing Manager, Developer Acquisition, your focus is to find, prove, and scale the channels that put Bluebox in front of developers. You won't be inheriting a playbook or executing a campaign calendar handed to you. Instead, you will treat acquisition as an experimental system: form a hypothesis about a channel, ship the smallest version of it that can prove or kill the idea, read the data honestly, and move budget into the few things that work. We are a new brand in a new category, and the Dynatrace name will not carry this audience. Building that awareness from close to zero is the job. If building things from scratch, learning quickly, and helping define a new market is the kind of work you find meaningful, this may be the role for you.

Requirements

2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.
Time at a startup or growth-stage team, where iterative, non-deterministic work is familiar territory.
A track record of owning at least two acquisition channels end to end, taking at least one from a scrappy experiment to something repeatable you can point to.
Fluency with funnel analytics and attribution. You build your own dashboards, you challenge what a number actually means, and you design tests that answer the question rather than decorate a decision that's already been made.
Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.
The ability to market to developers without sounding like marketing. You read the newsletters they read, you understand why most B2B campaigns fall flat with this audience, and you'd rather ship something genuinely useful than something polished.
AI-native ways of working. Show us the agents, automations, and tooling you actually use day to day.
Comfort with ambiguity and with being wrong. Most experiments will not work. The job is to identify that quickly, document what you learned, and redirect the budget to what does.
Independent by default. You'll be the sole person focused on developer acquisition for the foreseeable future, owning both the strategy and the execution as an individual contributor.
Strong written, verbal, and presentation skills, with confidence engaging stakeholders and senior leadership.

Nice To Haves

A developer background, or enough coding and coding-agent experience to ship landing pages and instrument experiments yourself.
Experience with SEO and answer-engine optimization for technical audiences.

Responsibilities

Run acquisition experiments across dev-centric channels: including developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships.
Launch campaigns with intention and scale the ones that earn it.
Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with real budget discipline and a clear read on cost per sign-up.
Own paid and measured channels (paid media, attribution, paid experiments).
Own channel and campaign attribution, building an honest measurement picture in a market where developer attribution is genuinely complex, and reporting against sign-ups, first meaningful usage, and activation rather than impressions.
Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence the team can rely on.
Experiment with search, AI-SEO, and LLM Optimization as acquisition channels, learn how developers and their coding agents actually discover tools, and feed what works back to the team.