Growth Marketing Manager, Paid Acquisition

BookBub•Cambridge, MA

10h•$80,000 - $115,000•Hybrid

About The Position

Chirp has built a fast-growing business around a simple idea: huge audiobook deals without commitments. Paid acquisition is core to how we grow, and we’re looking for a Growth Marketing Manager to join our small, high-output consumer growth team. We’re seeking a performance-oriented digital marketer with 2-5 years of experience. You’ll own the customer acquisition strategy, implementation, optimization, and reporting for various paid marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. You’re comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

Requirements

2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
Experience working with web analytics, A/B testing tools, and ad tracking

Responsibilities

Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You’ll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels
Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization
Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance
Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally
Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
Design and execute conversion optimization tests across our digital experience