Growth Marketing Lead

Rapsodo•St. Louis, MO

About The Position

The Growth Marketing Lead owns paid media performance and the marketing systems that drive customer acquisition, conversion, and lifecycle execution across North America. Rapsodo has established sales and marketing motion across DTC, B2C, and B2B channels. This role exists to sharpen that engine — connecting the dots between channels, data, and outcomes so marketing doesn’t just generate activity, it generates results. This is a hands-on role with clear ownership of acquisition performance and a meaningful part to play in how the North America growth engine performs end to end.

Requirements

4–7 years in performance marketing, growth marketing, or a role combining paid media with analytics and strategy.
Proven hands-on experience managing Meta and Google campaigns with measurable results.
Experience with marketing automation platforms — Pardot, Iterable, HubSpot, or similar.
Strong attribution and funnel analytics background — you’ve built measurement frameworks, not just read dashboards.
Demonstrated use of AI tools in day-to-day work — reporting, content, analysis, workflow automation, personalization.
Experience across more than one buyer motion — ideally DTC, B2B, B2C.
Ability to operate independently and collaborate cross-functionally.

Responsibilities

Own and optimize paid acquisition across Meta and Google with a bias toward learning, not just spending.
Manage campaign setup, audience targeting, creative testing, and budget allocation.
Apply segmentation logic to targeting — the right message to the right person at the right moment.
Continuously improve CAC, ROAS, CTR, and conversion rate.
Know when to scale and when to stop.
Develop and maintain segmentation frameworks across DTC, B2C, and B2B buyer types — golfers, coaches, athletes, academies, institutions.
Define channel, message, and offer strategy by segment.
Partner with the Lifecycle team to ensure acquisition hands off cleanly into onboarding and retention.
Own reporting from first touch through purchase and initial activation.
Build attribution models that show what’s actually driving conversion — not just last-click.
Identify drop-off points pre-purchase and surface insights that Growth and Product can act on.
Own the infrastructure that keeps acquisition running reliably across channels.
Work across Pardot, Iterable, Zapier, and adjacent tools to ensure lead flow, campaign logic, and automation hold together.
Ensure DTC, B2C, and B2B lead generation programs are properly structured, tracked, and handed off to the right team.
Own SEO strategy at a directional level — keyword research, traffic tracking, gap identification — and partner with Content on execution.
Use AI to accelerate reporting, surface insights, and pressure-test strategy.
Build AI-assisted workflows that reduce manual effort and increase iteration speed.
Leverage AI to develop a deeper understanding of customer behavior, intent, and segments — and turn that into smarter targeting and messaging.
Use AI to personalize acquisition and top-of-funnel experiences across channels.
Generate and test landing pages, ad creative frameworks, and campaign logic with AI as a core part of the build process.
Stay current on what’s possible and bring new approaches to the team before they’re asked for.