Growth Marketing Lead (AI-Native)
About The Position
Leadpages is looking for a Growth Marketing Lead to help shape how we grow next. This isn't a traditional campaign marketing role. We're looking for a builder, someone who loves experimentation, moves quickly, and is energized by turning ideas into measurable results. You'll own growth across acquisition, activation, and conversion, launching new channels, running product experiments, and building the systems that help us scale. You'll join a small, ambitious team operating with startup speed inside an established business. That means you'll have the freedom to test, learn, and ship quickly, without waiting for perfect conditions or lengthy approval processes. One day you might be launching a new acquisition channel, the next you're improving onboarding, building an AI-powered workflow, or creating a landing page to validate a hypothesis. Success in this role comes from curiosity, action, and a willingness to get hands-on. If you're excited by ownership, experimentation, and using AI to amplify your impact, we'd love to hear from you.
Requirements
- 5+ years of growth marketing experience in B2B SaaS, ideally including a move from self-serve toward upmarket or mid-market.
- A track record of shipping independently. You build landing pages, automations, and campaigns yourself rather than briefing a team or agency to do it.
- Fluency with AI as a daily working tool. You have built your own workflows, agents, or internal tools, and you can show the results.
- Strong writing. You can turn a technical product into a clear, compelling story.
- A bias toward action. You move quickly, test often, and make decisions from data.
- Comfort with ambiguity. You can operate without a finished playbook and help build one.
Responsibilities
- Build and prove new acquisition channels. We rely heavily on paid search today. You will stand up LinkedIn, then expand into channels we have not yet tested, and own them end to end.
- Run experiments inside the product, not just the ad account. You will ship and test changes directly, with a marketing lens on the user experience.
- Scale our story across channels. Marketing leadership sets the positioning. You make it travel: a consistent stream of channel-ready content and campaigns that reach the right audiences. You purpose-fit the message to each channel; you don't rewrite it.
- Reach two audiences. You will run growth for both Leadpages' upmarket audience ($99 to $399 per month) and HTML Pub's entry-level creator and developer audience.
- Build your own tools. You will use AI, automation, and no-code platforms to create landing pages, internal tools, and workflows without waiting on engineering.
- Ship something you have built and is live and collecting data by Friday of your first week.
- Come back with a clear point of view on the single biggest leak in how we acquire customers today within your first week.
- Stand up at least one channel beyond Google paid search, starting with LinkedIn, with live campaigns, clean tracking, and real trials attributed to them within your first month.
- Ship experiments on a weekly cadence, not a quarterly plan.
- Fix whatever you need in order to read results, including pushing code to make our attribution trustworthy.
- Draft the first version of the growth playbook with the Head of Marketing and CEO within your first month.
- Build at least one tool or automation the rest of the team uses within your first month.
- Ensure one or two net-new channels contribute meaningful, qualified trial volume within your first six months.
- Establish a repeatable experiment engine, with a documented playbook behind it within your first six months.
- Materially increase trial volume and new revenue from the channels you own compared to where we started within your first six months.
- Build a library of pages, tools, and automations that let the team do more without adding headcount within your first six months.
Benefits
- Competitive compensation
- RRSP matching up to 5%
- Comprehensive extended health benefits for you and your dependents starting day one
- Generous vacation
- Wellness Days
- Bonus “You Days”
- Meaningful paid parental leave that supports every kind of family
- Dedicated mental health and Employee Assistance Program support
- Monthly wellness reimbursement
- Annual run sponsorship
- Internal learning
- Mentorship
- Professional development funding
- Career mobility across Redbrick
- Financial wellness coaching
- Flexible work
- Home office allowance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
