Growth Marketing Lead
About The Position
ATBS is seeking a results-driven Growth Marketing Lead to develop strategies that attract new clients, improve conversions and UX, and to strengthen client retention. This role will help drive company growth through boosting client acquisition and build stronger industry relationships. Reporting to the Marketing Director, the Growth Marketing Lead will have the freedom to identify opportunities and lead strategies from concept through delivery. At ATBS, we support owner-operator truck drivers, the backbone of America. Our marketing team plays a critical role in telling that story, supporting growth, and ensuring our brand shows up polished, consistent, and professional across every channel.
Requirements
- 4+ years of marketing experience, with video production or video marketing skills
- Able to turn goals and requests into clear plans, deliverables, and next steps
- Creative, strategic, and comfortable developing engaging content across channels
- Data-driven, with a focus on testing, optimization, and measurable results, A/B testing
- Highly organized and able to manage multiple projects from idea through execution
- Clear communicator who collaborates well with leadership, Sales, internal teams, and external partners
- Experience marketing to niche or specialized audiences
- Familiarity with Salesforce, Account Engagement, GA4, Google Ads, Meta Ads Manager, and Google Search Console
Nice To Haves
- Bachelor’s degree in marketing, communications, business, or a related field preferred.
Responsibilities
- Develop marketing strategies that support lead generation, sales, and retention
- Turn business goals and vague requests into clear plans, timelines, and deliverables
- Manage and optimize campaigns across Google, Meta, YouTube, email, and landing pages
- Create content and lead video projects from concept through production and editing
- Collaborate with Sales, internal teams, vendors, and industry partners
- Track performance, manage priorities, and recommend improvements based on results
Benefits
- Free beer & coffee daily
- Monthly team celebrations
- Paid time off to pursue what matters to you
- Charitable time off to give back to our community
- Health, vision, and dental benefits with HSA match
- 401(k) with company match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
