Growth Marketing Lead

Rare Candy • Austin, TX

2d • Remote

About The Position

Rare Candy is revolutionizing the $25 billion trading-card industry as the only community marketplace 100% dedicated to TCGs. Collectors use our AI-powered card scanner, data-rich collection tools, and jaw-dropping drops to buy, sell, rip, and showcase Pokémon, MTG, Lorcana, One Piece, and more. We've hit 10x revenue growth over the last 6 months, the business is highly profitable, and we're building the team to take this from a great product to a category-defining one. We're a 10-person team moving fast and looking for the next set of TCG-obsessed rock stars to join our team.

Requirements

• 4 to 7 years hands-on in performance marketing, with real spend and real numbers to back you up.
• Proven experience marketing to consumer, niche-hobby, or gaming demographics.
• Understand how to reach and convert passionate, culture-driven audiences.
• Performance creative as much as a marketer: you concept and ship the ad creative and hooks yourself, and you know which ones worked because you watched the numbers.
• Own lifecycle and retention, not just acquisition. You know growth is as much about the second purchase as the first.
• Rigorous with data: attribution, funnels, and the discipline to keep spend efficient and defensible.
• Exceptional project and program manager. You run many workstreams at once, and nothing slips.
• Scrappy and high-agency. You figure it out, ship the test, and don't wait to be handed a plan.

Nice To Haves

• Deep trading-card or collector fluency is a strong plus.

Responsibilities

• Run performance marketing: own the day-to-day across paid channels, manage to efficient CAC and payback. Hands on the keyboard, not just on the strategy deck.
• Own performance creative: concept, brief, produce, and iterate the ad creative and hooks that make paid work.
• Drive lifecycle and retention: own the email, push, and in-app lifecycle that turns first-time buyers into repeat collectors.
• Run programs, not vibes: manage our influencer, content, and other growth efforts as accountable performance programs that are briefed, tracked, attributed, and optimized.
• Own the numbers: build trustworthy growth analytics and attribution, read the funnel, and make every dollar of spend defensible.
• Juggle without dropping: keep paid, programs, lifecycle, and creative production all moving at once, on schedule and accountable.

Benefits

• Competitive startup comp and meaningful equity upside.
• Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend.
• A monthly dogfooding budget to spend on cards, because we hire people who love this hobby.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed