Growth Marketing Lead, Retail Insurance

BMO•Toronto, ON

11d•Onsite

About The Position

BMO Insurance is seeking a dynamic and results-oriented Growth Marketing Lead specializing in Retail Insurance. As the lead, you bring a strong combination of strategic thinking, lifecycle marketing expertise, digital execution, and content optimization to drive sustainable business growth. This role is focused on growing and amplifying the Retail Insurance portfolio through internal and external partner channels including BMO Bank, Blue Rewards, and other strategic distribution partners. You will take a full-funnel, full-lifecycle view of the business, identifying opportunities to deepen engagement, drive cross-product adoption, improve retention, and increase long-term customer value. You will act as a key consultant and growth partner, working closely with cross-functional stakeholders to design and execute integrated growth initiatives. Leveraging data, customer insights, and experimentation will be central to your approach, enabling you to optimize nurture journeys, content engagement, and channel performance across the customer lifecycle. Your ability to translate business strategy into actionable marketing plans, paired with a deep understanding of lifecycle marketing, partner enablement, and digital best practices, will be critical to your success.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
5–7 years of progressive experience in digital marketing, with a strong focus on growth, lifecycle, or retention marketing.
Proven experience developing and executing lifecycle or growth marketing strategies within complex, multi-channel environments.
Strong understanding of customer lifecycle marketing, partner-based distribution models, and digital engagement strategies.
Experience across digital channels including email, content, paid media, on-site optimization, and partner integrations.
Proficiency with analytics tools such as Adobe Analytics, Google Analytics, PowerBI, or similar platforms.
Experience designing and optimizing customer journeys and nurture programs.
Strong analytical skills with the ability to translate data into clear growth recommendations.
Excellent project management, communication, and stakeholder management skills.
Familiarity with experimentation, A/B testing, and optimization methodologies.
Knowledge of accessibility standards and digital content best practices.

Nice To Haves

Experience working in financial services, banking, or insurance.
Experience with CRM or marketing automation platforms.
Familiarity with loyalty or partner-led growth programs.

Responsibilities

Consult with stakeholders to develop comprehensive growth and lifecycle marketing solutions for the Retail Insurance portfolio across internal and external partner channels.
Develop data-driven growth strategies informed by customer lifecycle insights, partner performance, and business priorities.
Provide expert guidance on growth initiatives including lifecycle design, cross-sell and upsell opportunities, partner activation strategies, content planning, and performance optimization.
Develop, implement, and measure lifecycle marketing programs focused on engagement, retention, cross-promotion, and value realization across the Retail Insurance portfolio.
Design and optimize customer journeys including onboarding, nurture, cross-sell, renewal, and retention programs.
Collaborate with product, marketing, channel, CRM, and partner teams to ensure cohesive execution and alignment with business outcomes.
Lead growth initiatives in partnership with internal and external channels such as BMO Bank, Blue Rewards, and other strategic partners.
Identify opportunities to expand reach, improve conversion, and deepen engagement through partner-driven experiences and content.
Support the development and execution of partner growth programs and campaigns.
Contribute to the development and optimization of content that supports lifecycle engagement, education, and cross-product discovery.
Ensure content and experiences align with BMO brand guidelines, design system standards, accessibility standards, and regulatory requirements.
Optimize digital experiences across web, mobile, and partner surfaces to improve engagement and customer value.
Leverage analytics and customer data to identify high-impact growth opportunities across engagement, retention, and cross-sell.
Develop regular and ad-hoc reporting to track lifecycle performance, partner effectiveness, and growth initiatives.
Analyze results and provide actionable insights to continuously refine strategies and improve customer outcomes.
Build and maintain strong relationships with internal partners including product, CRM, analytics, compliance, creative, and channel teams.
Collaborate closely with external partners to support shared growth objectives and program execution.
Act as a growth marketing subject-matter expert within cross-functional teams.
Execute service requests, transactions, and operational tasks within established service level agreements.
Monitor compliance with BMO policies, legal, privacy, brand, and design standards, escalating risks as required.
Document and maintain operational processes related to lifecycle marketing, partner programs, and growth initiatives.
Coordinate and execute growth activities, proactively identifying and resolving issues to ensure smooth delivery.