Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva•San Francisco, CA

5d•Remote

About The Position

Join the team redefining how the world experiences design. As Canva scales, change continues to be part of our DNA. This role is focused on owning the regional growth strategy for North America, translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS. You will manage a multi-million dollar paid media budget, optimize investments across channels, and navigate multiple measurement methodologies to make confident investment calls. You will lead performance across paid social and video channels (Meta, TikTok, YouTube), Display, Pinterest, and SEM, driving the creative strategy in partnership with the NAMER Creative Strategist. You will identify conversion gaps across the paid user journey, run disciplined A/B testing, and optimize landing experiences. Additionally, you will work cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy.

Requirements

5+ years in performance or growth marketing at a scaled consumer tech or DTC brand
Owned significant budget (think $10M+) and been accountable for real business outcomes, not just channel metrics
Genuine depth in paid social and video — you can deconstruct a Meta or YouTube campaign, diagnose whether a performance dip is a creative problem, a bidding problem, or a measurement artefact, and you've done this hands-on, not just at a strategic level
Comfortable across multiple measurement methodologies — you understand the tension between in-platform ROAS, geo-lift incrementality tests, and MMM, and you can make confident investment decisions when signals don't neatly align
Designed and run growth experiments — A/B tests, geo-lifts, holdout studies — and used the results to drive real decisions rather than just generate reports
Think like an investment manager when it comes to budget — you're focused on deploying capital for maximum return, not just spending it efficiently
Worked cross-functionally to shape campaigns and strategy alongside brand, creative, and product teams, and you're comfortable influencing direction in rooms where you don't have direct authority

Nice To Haves

Multi-market experience is a real advantage — if you've managed budgets or campaigns across more than one geography and adapted your strategy accordingly, that'll set you up well here

Responsibilities

Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS
Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts
Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis
Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing
Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on
Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business
Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives
Drive business impact by owning the strategy, execution, and optimisation of regional growth levers, with a focus on paid digital channels.
Combine analytical rigour, growth expertise, customer insight, regional knowledge, and a creative mindset to drive scaled user and revenue growth by identifying, validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs).
Work deeply across Canva’s Free, Pro, Business, Education and Print SKUs.
Partner closely with Creative Strategists and Directors, NAMER Marketing, Growth, Brand, Product Marketing and Data, to run high-velocity experiments, shape breakthrough campaigns, and scale growth plays into long-term strategic bets that drive Canva’s success in the US, Canada, and Australia.