Growth Marketing Lead, North America (12 Month Fixed Term Contract)
About The Position
Join the team redefining how the world experiences design. As Canva scales, change continues to be part of our DNA. This role is focused on owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market. You will design and run growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast. You will partner with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth. You will analyse channel performance and translate insights into clear actions that improve efficiency and ROI, and contribute to the North America growth marketing roadmap with a clear point of view on where the biggest opportunities sit.
Requirements
- Solid hands-on experience running performance and growth marketing programs across paid channels, with a track record of improving efficiency and driving measurable results, preferably in a SaaS environment
- Genuinely data-driven — comfortable in a spreadsheet, at home in a dashboard, and confident turning numbers into decisions
- Ability to juggle multiple campaigns and priorities at once without losing sight of what actually matters
- Collaborate well with global teams and can work effectively across time zones without missing a beat
- Bring a test-and-learn mindset and aren't precious about your ideas — you just want to find what works
Responsibilities
- Owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market
- Designing and running growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast
- Partnering with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth
- Analysing channel performance and translating insights into clear actions that improve efficiency and ROI
- Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit
- Owning end-to-end execution of paid marketing programs across search, social, and display — from briefing creative through to optimisation — with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market
- Building and running a structured experimentation program across the funnel: writing hypotheses, designing tests, reading results, and knowing when to scale something and when to kill it
- Digging into performance data across channels to identify what's working, where efficiency is slipping, and what changes will move the needle — then making those changes rather than waiting to be asked
- Working closely with the Performance Marketing, Creative, and Data teams to develop campaigns that are both strategically sharp and operationally tight — from audience targeting through to landing page experience
- Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market
- Managing budget allocation across channels and making smart trade-offs between reach, efficiency, and growth — tracking spend against targets and flagging risks early
Benefits
- Flexibility in how and where you work
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
