Growth Marketing Director DTC Online Training Courses

BluZinc • New York, NY

102d • $150,000 - $200,000 • Remote

About The Position

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by an Inc. 5000 recognised leadership and development company, household-name B2B clients, a high-profile TED Talks partnership, and strong brand authority, IP, and warm audiences. You will own customer acquisition end-to-end.

Requirements

• Proven experience launching and scaling a D2C online course or cohort-based programme
• A premium price point experience of $5,000 or higher
• A 12-week or MBA-level programme structure
• Customers or students in the US, Europe, and the Middle East
• Deep hands-on expertise in performance marketing and funnel optimisation
• Strong experience with email CRM and lifecycle marketing
• A commercial, growth-hacker mindset with strong analytical skills
• Comfort operating in startup mode within an established, well-known company
• Fluent English communication (programme delivered globally in English)

Responsibilities

• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership

Benefits

• Revenue-based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
• Potential profit-share or long-term incentive plan as the programme scales

What This Job Offers

• Job Type: Full-time
• Career Level: Manager