Growth Marketing Coordinator

Vivant

7d•Remote

About The Position

Vivant is a managed network services company dedicated to eliminating internet, phone, and WiFi outages for their clients. As a rapidly growing company aiming for significant expansion, they are building a marketing engine to support this growth. This is a new role with no existing playbook, offering the opportunity to build marketing initiatives from the ground up. The Head of Demand Generation will set the strategy, and this role will be responsible for executing it. The ideal candidate is a proactive self-starter who can translate campaign plans into action.

Requirements

Experience executing B2B marketing campaigns from start to finish with measurable results.
Experience building automated workflows and sequences tailored to audience interest and engagement.
Proven experience managing and updating websites using WordPress, including publishing and optimizing content.
Strong copywriting skills, including writing cold email subject lines and LinkedIn posts that generate engagement and drive MQLs.
Ability to stay organized and manage personal deadlines and task lists without constant follow-up.
Ability to thrive in fast-paced environments with shifting priorities while maintaining high-quality output.
Basic graphic design skills to create clean, on-brand marketing materials.
Must be a self-starter and not require creative direction for every piece of content.
Must be able to show specific metrics from campaigns run.
Must possess creativity to think outside the box.

Nice To Haves

Social media managers who haven’t worked in a B2B environment should not apply.

Responsibilities

Build, schedule, and monitor email campaigns and sequences, tracking key metrics.
Own the publishing calendar for social media, email, and the website.
Build and test landing pages and lead magnets, tracking and improving conversion rates.
Create blog posts and SEO content.
Maintain consistent posting on social media platforms (LinkedIn, X, Meta) targeted at the Ideal Customer Profile (ICP).
Update a weekly KPI dashboard for campaign performance tracking.
Manage logistics, materials, and follow-up sequences for events such as trade shows, conferences, and webinars.
Identify candidates for customer case studies, coordinate interviews, and produce written and video assets for public publication.
Perform website updates, including content updates, landing page creation, and SEO optimization.
Create graphic design assets using Canva or equivalent for social media, ads, one-pagers, and email.