Growth Marketing, Out of Home Co-Op

DraftKings Inc.•Boston, MA

13d•$16 - $20

About The Position

As a Growth Marketing Co-op, you will support high-impact marketing campaigns across Out of Home advertising channels and gain hands-on experience throughout the campaign lifecycle, from planning and creative development to execution, optimization, and performance analysis. You will partner with teams across Marketing, Creative, and Operations, contribute to campaigns reaching customers at scale, support process improvements, and explore automation opportunities to help deliver effective marketing experiences.

Requirements

Currently working toward a Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
Familiarity with consumer marketing channels, including Out of Home, television, streaming, digital, or social media advertising.
Strong organizational and multitasking skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong written and verbal communication skills and a collaborative mindset for working across cross-functional teams.
A proactive, detail-oriented approach and a passion for building high-quality marketing campaigns.

Nice To Haves

Previous internship, co-op, campus organization, or project experience supporting marketing campaigns is preferred.
Experience using or interest in learning project management and collaboration tools such as Jira and Airtable.
Curiosity about automation, artificial intelligence, and process improvement, with a desire to find more efficient ways of working.

Responsibilities

Support planning, buying, execution, and optimization of local Out of Home campaigns across static and digital formats.
Partner with Growth Marketing, Creative, and Quality Assurance teams, as well as external vendors, to execute large-scale Out of Home campaigns across multiple business verticals.
Coordinate creative quality assurance by validating asset specifications, maintaining creative guidelines and spec sheets, confirming responsible gaming disclaimers, proofing approved creative, and ensuring final asset delivery.
Submit and track Jira tickets, update project timelines in Airtable, and maintain impression, pacing, and invoicing trackers.
Conduct competitive audits and support process improvement initiatives by testing automation tools and artificial intelligence agents for creative review, quality assurance, and other operational workflows.
Support post-campaign performance analysis.