Growth Marketing, Out of Home Co-Op

DraftKings•Boston, MA

10d

About The Position

As a Growth Marketing Co-op, you will help bring high-impact marketing campaigns to life across Out of Home advertising channels. You will gain hands-on experience supporting the full campaign lifecycle, from planning and creative development to execution, optimization, and performance analysis, while partnering with teams across Marketing, Creative, and Operations. You will contribute to campaigns that reach customers at scale, process improvements, automation opportunities, and marketing experiences across the business.

Requirements

Currently working toward a Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
Familiarity with consumer marketing channels, including Out of Home, television, streaming, digital, or social media advertising.
Strong organizational and multitasking skills, with the ability to manage multiple priorities in a fast-paced environment.
Collaborative mindset with strong written and verbal communication skills and willingness to work across cross-functional teams.
Experience using or an interest in learning project management and collaboration tools such as Jira and Airtable.
Curiosity about automation, artificial intelligence, and process improvement, with a desire to find more efficient ways of working.
Proactive, detail-oriented approach and passion for building high-quality marketing campaigns.

Nice To Haves

Previous internship, co-op, campus organization, or project experience supporting marketing campaigns is preferred.

Responsibilities

Support planning, buying, execution, and optimization of local Out of Home campaigns across static and digital formats.
Support the campaign lifecycle, including creative development and post-campaign performance analysis.
Partner with the Growth Marketing Team, Creative Team, Quality Assurance Team, and external vendors to execute large-scale Out of Home campaigns across multiple business verticals.
Coordinate creative quality assurance by validating asset specifications, maintaining creative guidelines and spec sheets, confirming responsible gaming disclaimers, proofing approved creative, and ensuring final asset delivery.
Submit and track Jira tickets, update project timelines in Airtable, and maintain impression, pacing, and invoicing trackers.
Conduct competitive audits and support process improvement initiatives by testing automation tools and artificial intelligence agents for creative review, quality assurance, and other operational workflows.