Growth Marketing and Demand Generation Lead

Zerobroker • San Francisco, CA

3d

About The Position

At Zerobroker, we are transforming the $800 billion US trucking industry and making freight shipping broker-free. We’re looking to streamline the supply chain with significantly less overhead through technology. We’re a VC backed company and although we’re in our infancy, we’re growing very quickly and looking for folks who are hungry to grow in their careers and help build something from scratch! To fulfill our mission, we're looking for an experienced Growth Marketing and Demand Generation Lead. This role will report directly to our CEO. You will help establish our brand, develop go-to-market strategies, and analyze campaign performance. You will be the first marketing hire in a fast-paced and growing team. You will be responsible for the strategy, development, and execution of programs driving top-of-funnel traffic and improving down-funnel conversion across our B2B marketplace to exceed company targets. You will work closely and partner with Sales, Account Management, and Product/Engineering on developing and maintaining analytics, dashboard and reporting.

Requirements

• 5-10 years experience in Growth Marketing/digital analytics in fast pace startups
• 5-10 years in planning and executing growth strategies in the B2B space (B2B or B2C marketplace preferred)
• Strong web skills and are comfortable using HTML/CSS/JS or low/no-code tools
• Advanced in marketing automation platforms and consistently demonstrate creative thinking with full-funnel marketing initiatives (acquisition, activation, retention, referral and revenue)
• Work well across departments and stakeholders and possess excellent written and verbal communication skills
• Experience in a high-growth startup with the ability to wear multiple hats
• Have a bachelor’s degree
• Solutions-oriented and have a passion for the transportation/logistics space

Nice To Haves

• Hungry for growth and set high standards for your achievements.

Responsibilities

• Lead all growth marketing and demand generation efforts, including development and execution of strategy to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline to exceed company targets
• Planning, executing, evaluating, and optimizing marketing campaigns
• Enabling Sales with materials (content, playbooks, email language)
• Understand and implement best practices to develop and execute our inbound lead generation
• Lead, manage and execute SEO strategy, with thee ability to use AI and data automation
• Define lead quality, optimize marketing processes, and implement best practices to improve conversions and deliver smoother marketing and sales handoffs
• Balance lead volume and quality to achieve return on marketing spend and meet budget
• Form a tight partnership with Sales to meet/exceed sales goals

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level