Demand Generation & Marketing Operations Lead

FlowX.AI•New York, NY

2d•Onsite

About The Position

FlowX.AI is seeking a Demand Generation & Marketing Operations Lead to drive demand for their agentic AI platform. This role is strategic and hands-on, focusing on shaping Go-To-Market (GTM) strategy and executing operational plans, with a particular emphasis on the logistics industry. The ideal candidate is passionate about AI, understands both business and technical aspects, and can translate exciting customer stories and product features into shareable content. Daily use of AI tools is expected. This position offers significant ownership, allowing the individual to influence strategy and manage campaigns, events, content, and reporting.

Requirements

5+ years of hands-on B2B demand generation experience, ideally in SaaS or enterprise software.
Proven track record of building qualified pipeline.
Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn management, and email marketing (segmentation, copywriting, A/B testing, nurture sequences, deliverability).
Working knowledge of HubSpot (workflows, lifecycle stages, lead routing, campaign attribution, reporting dashboards).
Ability to keep CRM data clean.
Experience building and optimizing landing pages and conversion flows.
Experience managing multiple creative workstreams to ship on time.
Experience or strong interest in event/field marketing (researching conferences, managing logistics, handling sponsorships).
A bias toward rigorous measurement and A/B testing.
Active daily use of AI tools across research, writing, campaign planning, and data analysis.
Comfort operating strategically as well as operationally.

Nice To Haves

Experience or interest in the logistics industry specifically.
Existing relationships with logistics media, influencers, or industry figures.
Experience connecting AI tools, APIs, or agents to automate marketing workflows.
Hands-on experience building custom AI agents (prompt engineering, tool use, multi-step orchestration).
Involvement in product marketing: positioning, messaging, launch content, or sales enablement.
End-to-end webinar management experience.
Basic to intermediate SEO knowledge.
GEO/AIO experience in LLM-driven search environments.
Background in or exposure to agentic AI, banking, insurance, fintech, or logistics marketing.

Responsibilities

Participate in and help govern GTM strategy.
Build fluency in the logistics industry, understanding its language, buyers, and sales cycles.
Monitor the market and provide insights to the sales team.
Own logistics-specific messaging and proof points on the website.
Develop LinkedIn content and broader digital presence.
Run mass email and automated campaigns to generate qualified pipeline.
Prioritize A/B testing and iterative improvements over paid social.
Manage HubSpot end-to-end, including workflows, lifecycle stages, lead routing, campaign attribution, and reporting dashboards.
Build and optimize landing pages, conversion flows, and nurture sequences, including segmentation and deliverability.
Research and recommend relevant conferences for attendance.
Handle conference registration, booth setup, and on-site presentations.
Manage sponsorships for events.
Extract, clean, and hand off attendee and lead lists from events to the BDR team.
Create engaging content from customer stories and product moments.
Track campaign performance and report on what is effective.
Use data to pivot strategy and drive improvements.
Write clear briefs, provide actionable feedback, and manage creative workstreams for gated content, blog posts, ad copy, and video.
Perform lead quality assurance across the funnel and maintain alignment between marketing and sales on a single source of truth.
Collaborate closely with sales, product, and leadership teams.
Maintain strong cadence, organization, and follow-through on deliverables, ensuring transparency on status and progress.