Growth Marketer, Programmatic \ Spécialiste, marketing de croissance des revenus – programmatique

Klever Programmatic Inc.•Brossard, QC

10d

About The Position

Klever is a North-American based programmatic adtech company on a mission to craft digital media solutions that drive results, foster sustainability, and inspire change. As "The Human Adtech Company," we combine cutting-edge location intelligence with hands-on expertise — giving agencies and brands what automated platforms can't: real strategic partnership, rooted in where people actually go and what actually works. We're in an exciting phase of growth. Our proprietary Proximity platform — hyper-local targeting and measurement built on real-world movement data will redefine how media is planned and executed. This role sits at the center of that momentum. Here's what that means for you: Be part of something being built, not inherited. You'll help shape the marketing engine as we scale, with real ownership over pipeline growth — not just campaign execution. Work at the intersection of data and strategy. You'll partner directly with Sales and Leadership to connect marketing performance to revenue, defining what success looks like and proving it. Make an impact beyond the bottom line. We actively implement environmentally responsible solutions in Adtech, and we take that seriously. You'll be part of a company that cares about more than margin. Klever’s pipeline is growing and we need the marketing engine to keep pace. We’re hiring a Growth Marketer to build and own the systems that turn market awareness into qualified revenue: lead scoring, nurture programs, paid media, and lifecycle automation. You’ll work closely with Sales to make sure Marketing and pipeline are speaking the same language. This is a hands-on, ownership-heavy role on a lean team that moves fast. You’ll have real input on how Klever scales its go-to-market, and your work will be measured by outcomes, not activity.

Requirements

3–5+ years experience in growth marketing, digital marketing, or programmatic advertising.
Hands-on experience with CRM, marketing automation, and analytics tools (Salesforce, Pardot, Google Analytics, Google Tag Manager, etc.).
Experience building: Lead scoring models, Nurture programs, Lifecycle automation
Systems thinker (not campaign executor)
Obsessed with funnel performance and conversion rates
Comfortable working inside Salesforce (not just dashboards)
Can challenge definitions (MQLs, attribution, etc.)

Nice To Haves

Splash/Cvent (events)
LinkedIn Campaign Manager
Meta ads platform experience

Responsibilities

Build lead scoring and lead qualification funnels
Develop, execute, and optimize campaigns to generate and nurture Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs).
Leverage Account Engagement (Pardot) to build, manage, and optimize lead nurture and lifecycle automations.
Manage paid media campaigns across search, display, and social channels. Either internally or through vendors
Execute nurture programs via email marketing, LinkedIn, and other channels.
Identify cross-sell and upsell opportunities through targeted campaigns and content.
Own handoff process between Marketing and Sales
Ensure: SLAs are defined and enforced, Lead follow-up timelines are tracked
Define SAL criteria
Improve conversion rates
Implement feedback loops: Why leads are rejected, What converts vs doesn’t
Strengthen the connection between marketing performance and business outcomes, providing insights on ROI and conversion metrics.
Deliver regular performance reports and recommendations to Sales and Leadership teams.
Track and report on campaign performance, engagement, traffic, MQLs, SALs, and pipeline metrics.
Conduct audience segmentation, develop buyer personas, and refine targeting.
Measure brand awareness, share of voice, and media effectiveness.
Analyze campaigns and initiatives to inform optimization and strategy.
Manage tools, systems & process