Growth Marketer (B2C)
About The Position
As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid acquisition for our consumer mobile app across digital channels. You will be responsible for running consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels. You will also handle the technical side of mobile marketing, including MMPs (AppsFlyer, Adjust, Branch), attribution, and SKAdNetwork. You will contribute to channel and budget strategy, applying analytical rigor to every spend decision (CAC, ROAS, LTV, payback, attribution). Additionally, you will partner with marketing, creative, and product teams on ad creative, landing pages, and full-funnel optimization, with a focus on testing, iterating, and scaling what works.
Requirements
- 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar, where paid acquisition was a significant focus.
- Strong technical skills in mobile app marketing, including experience with MMPs, attribution, and SKAdNetwork.
- Experience running multiple paid channels with a strong point of view on channel effectiveness and budget allocation.
- Ability to back every spend decision with data, including CAC, ROAS, LTV, payback, and attribution.
- Experience in a fast-growing organization with a high degree of ownership and autonomy.
- Active use of AI tools in workflows.
Nice To Haves
- Mobile gaming background.
- Out-of-home or direct mail experience.
Responsibilities
- Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
- Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork.
- Contribute to channel and budget strategy alongside the team.
- Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution.
- Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization.
- Test, iterate, and scale what works.
Benefits
- Own paid acquisition across multiple channels for a well-loved consumer app.
- Have real influence over budget and strategy.
- Opportunity to move quickly and experiment often with autonomy.
- Close partnership with product, data, and creative teams.
- Operate with strong data advantages using rich first-party consumer data.
- Unlimited PTO.
- Minimum 20 days vacation policy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
