Growth Marketer, AEO & SEO

Vibe • New York, NY

1d • $120,000 - $180,000 • Hybrid

About The Position

At Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play — it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity.
Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement — giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV.
Trusted by over 10,000 brands, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone.
Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors.
Founded in 2022, Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media.
You'll join the Growth & Marketing team as Vibe's first dedicated AEO (AI Engine Optimization) marketer — reporting to our VP of Growth & Marketing. Right now, when marketers ask ChatGPT, Perplexity, or Gemini about streaming TV advertising, Vibe isn't in the answer. Your job is to change that.
There's no playbook to inherit here. You'll define the discipline from scratch — with real budget, real AI infrastructure, and a category that's wide open. Full channel ownership, leverage that compounds fast, and the chance to put Vibe on the map in AI search before anyone else gets there.
This role is for someone with growth DNA who thinks in data, funnels, and experiments — but writes content good enough that LLMs want to cite it.

Requirements

• 4-5+ years in growth marketing, performance marketing, or content/SEO — with a track record of building a channel from zero, not just inheriting one
• AI-native workflow — you already use Claude, ChatGPT, or similar tools daily; bonus if you've built custom automations, MCP integrations, or Claude skills
• Strong content instinct — you can produce a piece that ranks, earns LLM citations, and genuinely teaches something
• Comfortable reading data, writing SQL, or using BI tools to make decisions — dashboards, not gut feel
• Scrappy by default — you ship something imperfect today rather than wait for a perfect plan next month

Nice To Haves

• Direct AEO or LLM optimization experience — this field is brand new, and early movers are especially welcome
• Background in B2B SaaS, streaming TV advertising, or martech
• Hands-on experience with Customer.io, HubSpot, or a similar lifecycle platform
• Experience running Reddit community seeding or publisher outreach at scale

Responsibilities

• Own AEO & LLM visibility
• Define and execute Vibe's AEO strategy from zero — on-site content architecture, off-site seeding, publisher and community presence
• Reverse-engineer how LLMs source and rank information to make Vibe the most-cited CTV advertising platform across ChatGPT, Perplexity, and Gemini
• Build and manage publisher partnerships and community presence (Reddit, industry forums) to drive off-site citation signals
• Partner with our SEO agency so organic search becomes a byproduct of AEO, not a separate workstream
• Run the data loop
• Track LLM citation rates, organic visibility, and email conversion metrics — and act on what the data says, weekly
• Run structured experiments on content formats, subject lines, and audience segments to learn what moves the needle
• Partner with our Data Analyst to build dashboards that tie channel activity directly to pipeline contribution

Benefits

• Variable pay — based on objectives you hit. No arbitrary targets.
• Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage — Comprehensive medical, dental, and vision insurance.
• 401(k) with matching — We invest in your future, not just your output.
• Unlimited PTO — Take the time you need. We measure results, not hours.
• Parental leave — Paid leave for all parents.
• Annual offsite — The whole team, once a year, somewhere worth the trip.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed