SEO/AEO Manager

Marcel Digital•Chicago, IL

3d•Hybrid

About The Position

As an SEO/AEO Manager at Marcel Digital, you’ll play a critical role in generating qualified leads and driving revenue for B2B clients through organic search strategies. Your work will go far beyond rankings and traffic, you’ll build and execute strategies that map directly to bottom-line business outcomes. This role calls for a blend of strategic acumen as well as technical implementation including technical SEO expertise and content development. You'll analyze complex organic search environments, identify growth opportunities across the funnel, and implement tailored SEO strategies that align with each client's broader marketing and sales goals. As part of our integrated team, you’ll collaborate across paid media, analytics, and development to deliver unified, revenue-driving solutions.

Requirements

2-4 years of experience in SEO, ideally within a B2B agency or demand-gen environment. 1-3 years of AEO experience.
Proven ability to connect SEO performance with lead gen and revenue outcomes.
Deep knowledge of technical SEO, on/off-page factors, and modern search ecosystems.
Proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Google Business, Looker Studio, etc.
Strong strategic thinking and storytelling ability - you know how to frame SEO success in the language of business.
Independent, self-motivated, and comfortable managing multiple projects across industries.
Experience working on a team for both thought partnership and delegation.

Nice To Haves

Comfort navigating CRMs like HubSpot or Salesforce is a plus.
Experience using AI tools (e.g., ChatGPT, Gemini) to support content creation and workflow acceleration.

Responsibilities

Own organic performance with a revenue growth mindset. You’ll drive SEO and AEO strategies designed to improve visibility, capture demand, and convert high-intent traffic into leads.
Be a strategic thought partner to our clients. You’ll participate in client conversations as an expert and advisor, uncovering the “why” behind the “what,” aligning search strategies with business objectives, and evolving tactics based on performance and changing market dynamics.
Deliver full-spectrum SEO solutions. From deep technical audits to content gap analyses and on-page optimization, your work will be both precise and strategic. You’ll blend modern tools, AI enhancements, and manual expertise to create smart, scalable outcomes.
Make SEO results meaningful. You’ll compile insights and reports that not only inform but inspire action, connecting SEO performance directly to pipeline growth, sales conversations, and strategic goals.
Lead with curiosity and courage. You’ll help push SEO and AEO forward, both for our clients and for the agency. From experimenting with AI to staying ahead of SERP shifts, you’ll keep your finger on the pulse of what’s next and make sure our strategies evolve ahead of the curve.
Effectively manage multiple client engagements with competing priorities and timelines. You’ll evaluate opportunities based on business impact, align efforts to what will drive the greatest return, and clearly communicate tradeoffs both internally and with clients.
Leverage all of their team in order to get results.