Growth Lead

Meadow

1d•$145,000 - $195,000

About The Position

Deathcare is a $20B market in everybody's blindspot. It touches every family, yet remains fragmented, widely distrusted, and offline, all while the world around it has transformed. We believe families deserve a fundamentally better experience. At Meadow, we're building the modern funeral home. In under two years, we've become California's largest independent, are now in four states, and have earned hundreds of 5-star reviews and an 80+ NPS along the way. You'd join a team that's built and scaled real-world businesses. We're now expanding nationally with urgency, discipline, and plenty of meaningful work still ahead.

Requirements

Hands-on paid execution. You have personally run Paid Search and Meta in-platform, not handed it to an agency.
Campaign structure, bidding, and creative testing are second nature.
You care as much about what happens after the click as before it: landing pages, funnel conversion, and the experiments that move them.
You have run localized campaigns across many markets and kept every detail straight.
You live in the funnel and can tell where every drop-off is happening and why.
You let the numbers set the strategy, not the other way around, and you go a level deeper than most people think is necessary to find the reason a step is leaking.

Responsibilities

Own all paid channels. Google and Meta today, with the mandate to test and stand up new ones (direct mail, TV, radio) as we scale.
Build, optimize, and report on campaigns end-to-end, hitting efficiency targets on a lean budget.
Run the landing-page and conversion program, so more inquiries become consultations, the metric that matters most, through structured testing of pages, creative, audiences, and bids.
Localize campaigns and landing pages market by market as Meadow opens new states.
Establish a steady experimentation and reporting cadence, so decisions come from data, not guesses.