Growth Engineer

Best Friend Finance • San Francisco, CA

3d • $150,000 - $200,000

About The Position

UGLYCASH is building financial services for the new generation of earners, especially those earning online and across borders, who lack access to credit and the financial tools they need to grow. The company aims to replace fine print with transparency, discrimination with global financial inclusion, and distant institutions with a human connection. Their mission is to ensure access to stable currency and financial opportunity is a human right, as the internet has opened up new earning methods that the financial system needs to adapt to.

Requirements

• A marketer who builds: understands positioning, creative, distribution, and conversion, with the technical ability to implement ideas.
• Deeply agent-native: has built useful agents and automated workflows, knows how to connect tools, provide context, evaluate outputs, handle failures, and improve systems.
• Broad enough to own the funnel and sharp enough to prioritize: capable of moving between paid ads, product marketing, email, content, creators, analytics, and technical execution.
• Creative with real taste: understands internet culture, attention, and what makes content shareable, able to scale production without losing authenticity.
• Commercially disciplined: cares about customer quality, retention, margins, and acquisition payback.
• High-agency and accountable: identifies needs, makes decisions, executes, is comfortable testing ideas and changing direction, and can explain results of built systems and run campaigns.

Nice To Haves

• Ability to learn and ship across the entire funnel, even if not equally expert in all areas.

Responsibilities

• Own UGLYCASH’s marketing and acquisition go-to-market strategy and execution, from initial customer awareness to active customer conversion.
• Develop and implement acquisition strategy, deciding which customers to pursue, what offers and messages will resonate, and which channels to focus on.
• Own the entire customer funnel: discovery, landing pages, signup, first funding, first income payment, and repeat use.
• Understand customer earning methods and translate this into positioning, messaging, landing pages, offers, and campaigns for product marketing and launches.
• Build, launch, and optimize paid acquisition campaigns, including developing creative angles, testing audiences and offers, managing budgets, and connecting spend to customer outcomes.
• Develop and implement a repeatable process for finding and improving winning content through clipping, UGC, creators, and influencer strategies.
• Build segmented, behavior-based email journeys for onboarding, activation, product education, referrals, and reactivation.
• Build and maintain agent-powered workflows for customer research, creative variations, creator discovery, outreach preparation, campaign operations, reporting, and experiment analysis.
• Ship landing pages, connect tools through APIs, build automations, write scripts, query data, and set up tracking.
• Own key metrics including acquisition cost, funnel conversion, activation, channel performance, and customer quality.
• Build reporting that supports decision-making.

Benefits

• Competitive compensation: $150,000 - $200,000
• Meaningful equity: An opportunity to own a stake in the company and share in the value created.
• Potential token upside: Additional token-based incentives, subject to applicable plans.
• Autonomy to experiment, execute, and shape how UGLYCASH reaches its customers.
• Work directly with the founder.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed