Growth/Engagement/Monetization Manager, Prime Video US Streaming
About The Position
Prime Video is seeking a Marketplace Growth Engagement and Monetization Manager to help drive our mission of becoming the premier destination for entertainment. In this role, you will support Free Ad Supported Television (FAST), a rapidly growing content segment within the streaming landscape. As a member of the team, you will develop and scale go to market (GTM) strategies that drive feature awareness, adoption, and retention. Additionally, you will support the strategy and execution of marketing campaigns that shape how customers discover and engage with FAST on Prime Video. A successful candidate is an entertainment enthusiast with a strong record of collaborating across internal and external teams to deliver compelling strategies and feature roadmaps. The candidate is also an effective written and verbal communicator and analytical thinker who can combine their entertainment subject matter expertise with data to drive campaign improvements. An ideal candidate has experience managing complex, time-sensitive projects, can thrive in a fast-paced environment, and knows how to balance multiple and competing priorities.
Requirements
- Experience in Excel and PowerPoint
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
- Bachelor's degree in marketing, advertising, business or equivalent
- Experience owning/driving roadmap strategy and definition
- 4+ years of professional non-internship marketing experience
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
Nice To Haves
- Knowledge of SQL
- Experience automating a complex process
- Experience managing external partners to develop marketing programs
Responsibilities
- Develop and deliver end-to-end GTM strategies and frameworks, which are scalable and repeatable across various FAST feature launches.
- Oversee the implementation of high visibility marketing campaigns for FAST on Prime Video.
- Define target campaign audiences, identify effective marketing placements, analyze success metrics and key performance indicators (KPIs), inspect campaigns to ensure they meet a high performance bar, and create scalable mechanisms to gather stakeholder feedback and alignment.
- Work closely with Marketers, Creative Producers, Product Managers, Program Managers, Finance, and Business Leaders to improve the reach and resonance of FAST, as well as advocate for the partner and customer experience.
- Develop and deliver end-to-end GTM strategies and frameworks, which are scalable and repeatable.
- Oversee strategy, execution, and performance of cross channel marketing campaigns to drive awareness, adoption, and engagement.
- Partner with product teams to develop roadmaps for experimentation and feature development.
- Utilize customer research to develop insights and brand positioning.
- Advocate for the optimal customer experience.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
