Growth & Community Marketing Lead

TheCoTeam • New York, NY

1d • Onsite

About The Position

We're looking for someone to be the Senior Marketing Manager's right hand - able to own significant pieces of the funnel end-to-end without needing heavy direction. You'll drive lifecycle, conversion, content, and community across our self-serve consumer base, right as search itself shifts toward AI-driven discovery.

Requirements

• 4+ years in growth, lifecycle/email, or content marketing
• Strong understanding of AIO/GEO/SEO
• Experience directing PPC strategy and briefs - you'll brief our agency
• Hands-on experience with lifecycle/email tools (HubSpot, Salesforce)
• Familiarity with CRO fundamentals - A/B testing and funnel analysis
• Strong writing skills: Turn technical information into persuasive content

Nice To Haves

• Background in a subscription, SaaS, or infrastructure/networking product
• Experience supporting a freemium/pricing-model transition or working with an outside agency

Responsibilities

• Own lifecycle/email marketing for the self-serve funnel
• Own conversion-rate optimization on signup/upgrade flows
• Own content calendar, translate agency SEO/keyword briefs to a production plan
• Coordinate with the agency on PPC and paid social strategy
• Run organic social and community presence (Reddit, social, etc.)
• Write high-value content: comparison pages, use-case, landing pages
• Report on lifecycle, conversion, content, and PPC metrics

Benefits

• $80-$90k base salary
• 401k w/match
• Health, Dental, Vision - 100% covered!
• 20 days PTO + 1 week paid holiday closure
• 9 Paid Holidays
• Professional development reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed