Growth Associate

INSTALILY.AI•San Francisco, CA

11h•$65,000 - $85,000•Hybrid

About The Position

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. The company has experienced significant growth, with revenue increasing 5x over the past year and Lily driving over $200M in new annual sales for a single customer. They serve major industry operators and collaborate with the Google DeepMind and NVIDIA ecosystems. InstaLILY operates with a philosophy of small teams with real ownership, offering clear problems, direct customer access, and the opportunity to ship code that impacts billion-dollar operations. The company values proximity to the work and is looking for individuals who want to shape its future. Their core principles are Customers, Culture, and Code.

Requirements

Bachelor’s degree (or foreign equivalent) in Marketing, Business, Information Systems or a related field.
2 years of experience in the job offered or in a related occupation.
2 years of experience in project management rigor, including managing complex timelines for social media content calendars and in-person industry events, and media buying.
2 years of experience in campaign development.
2 years of experience with project management tools.
2 years of experience in cross-team collaboration to gather insights and "proof of work" for content.
Demonstrated ability in tracking performance metrics for marketing deliverables.
Experience interviewing and collaborating with leadership to extract their unique perspectives for content.
Ability to operate independently in a fast-paced environment, maintaining a disciplined cadence without needing a "nudge".

Responsibilities

Develop and own the quarterly marketing roadmap, aligning content themes, event presence, and product launches into a unified strategy to drive top-of-funnel awareness and support revenue goals.
Report to the Chief of Staff to drive daily high-signal content for the CEO’s LinkedIn and the company page, ghostwriting and strategizing 2x weekly posts for the VP of Finance and COO.
Architect and run multi-platform content pipelines across LinkedIn, Instagram, X, Reddit, and company newsletters.
Take the lead on "InstaLily in the Wild," managing presence at industry conferences, organizing NYC-based AI community mixers, and coordinating executive speaking engagements.
Develop social campaigns that translate technical AI roadmaps and "InstaWorker" demos into narrative-driven content for enterprise buyers and talent.
Act as the central node between Product, Engineering, and GTM teams to gather insights and "proof of work" for content, managing the production calendar for visuals, carousels, and short-form video.
Deep-dive into AI and supply chain trends to ensure storytelling is insight-driven and ahead of the curve.
Proactively build a community around InstaLily, sparking high-level conversations with industry influencers and partners.
Track full-funnel analytics to understand how brand awareness converts into tangible GTM leads and talent interest.