Growth Associate

Rippling•San Francisco, CA

1d•$114,000 - $143,000•Onsite

About The Position

We’re looking for a Growth Associate to power high-velocity, high-quality campaign execution across New Logo Sales (NLS) acquisition. This person will sit at the intersection of Demand Gen, Growth, Lifecycle, PMM, and Marketing Ops to transform strategic direction into compelling copy, assets, and channel-ready campaigns that resonate with our buyer personas. If you’re a marketer with strong creative instincts, excellent copywriting skills, and the ability to rapidly ship and iterate campaigns across channels, this is the role for you.

Requirements

4+ years of experience in growth or demand generation, product marketing, or similar roles within B2B SaaS or high-growth environments.
Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
Ability to turn strategic direction into high-volume, channel-ready creative execution.
Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
Strong project management skills and ability to execute quickly across parallel workstreams.
A proactive, scrappy, iterative mindset — comfortable working in ambiguity and moving fast.

Responsibilities

Write high-converting email sequences, ads, landing page copy, nurture content, paid ads, webinar follow-ups, and other assets to generate and demand capture for Rippling’s Core products.
Translate persona insights, product value props, audience triggers and campaign briefs into compelling messaging for HR and Exec buyers
Build creative variations for A/B and multivariate testing across paid, email, and DG programs.
Own end-to-end execution of creative-led demand gen campaigns, partnering closely with Growth, PMM, Content, and sales teams.
Produce multi-asset campaigns rapidly, ensuring cohesion across email, ads, LPs, and creative.
Support webinar repurposing and content flywheels — helping turn live events into evergreen, multi-channel assets.
Partner with PMM, sales, content and growth stakeholders to develop hypotheses, run creative experiments, and iterate messaging at speed.
Use performance data to refine copy and creative direction across paid social, nurture, in-product surfaces, and funnel stages.
Collaborate with PMM, sales, content and sales teams to operationalize broader marketing strategies.
Convert strategic direction into polished marketing outputs.
Partner with our Campaign Ops team to ensure smooth campaign setup, segmentation, tracking, and reporting infrastructure.
Partner with sales to isolate sales funnel inefficiencies and fix them.
Maintain a library of reusable assets (ad copy, email modules, positioning blocks, nurture flows) to increase campaign velocity.
Repurpose webinars, guides, research snippets, and product updates into high-performing assets across channels.
Monitor performance dashboards with support from Marketing Ops and RevOps, synthesizing insights into actionable creative improvements.
Iterate campaign elements using both quantitative performance data and qualitative signals (persona resonance, SDR feedback, customer insights).