Mgr Sales BU EX

Crescent Careers•Saint Petersburg, FL

About The Position

The Group Sales Manager generates new group business and maximizes revenue from assigned market segments for a full-service hotel. The role calls for proactive prospecting, relationship building, client engagement, and contract negotiation, while working with Sales, Revenue, and Event Management teams to support clients from initial contact through program execution and meet or exceed revenue targets. The manager develops business, manages accounts, responds to inquiries, prepares proposals, and negotiates bookings. They coordinate with hotel teams on group servicing, pricing, and brand standards; maintain sales and client records; produce activity reports; and uphold the hotel’s service culture through personalized client interactions. Local and regional travel and occasional evening or weekend availability may be needed for client meetings, events, or training.

Requirements

At least 1–3 years of hotel sales experience; group sales experience in a full-service environment is preferred.
Demonstrated ability to meet or exceed revenue goals and develop new business.
Proficiency with hotel sales systems such as Delphi, CI/TY, SFAWeb, Envision, or other brand-specific or third-party CRMs.
Proficiency in Microsoft Office Suite.
Strong negotiation, presentation, and organizational skills.
Excellent communication skills.
Self-motivated, results-oriented, and comfortable with outside sales calls and events.
Availability for a flexible schedule, including occasional evenings or weekends for training and client events.
Ability to travel locally and regionally to meet clients and attend events.
Ability to manage multiple priorities in a fast-paced environment.
Regular use of computer systems, telephone, and presentation tools is required.

Nice To Haves

Bachelor’s degree in Hospitality, Business, Marketing, or a related field is preferred.
Group sales experience in a full-service hotel environment.

Responsibilities

Solicit new and existing business through outside sales calls, prospecting, site inspections, trade shows, and networking.
Manage an assigned portfolio of accounts and/or vertical markets, such as corporate groups, SMERF, government, or associations.
Respond to inquiries, prepare proposals, and negotiate to secure bookings.
Maintain a pipeline of qualified leads and accurately track sales activity in CRM systems.
Develop action plans for high-value accounts, feeder cities, and need periods.
Communicate with clients before and after events to confirm expectations and resolve issues.
Represent the hotel at industry and client events and build relationships that foster repeat business and referrals.
Maintain communication with key accounts to support satisfaction and long-term loyalty.
Collaborate with Catering, Revenue, Marketing, and Operations on group servicing, pricing, and brand standards.
Participate in weekly sales and revenue strategy meetings and contribute market insights.
Maintain accurate records of sales activity, contracts, and client communications in hotel CRM and brand systems.
Prepare weekly and monthly reports on production, prospecting, and booking activity.
Follow Crescent and brand standards for contracts, deposits, and billing.
Uphold Crescent’s service culture through high-touch, personalized client interactions.
Support property sales and catering initiatives, including team prospecting days and community engagement.
Represent the hotel at industry events, trade shows, and community functions.