Mgr Sales BU EX
About The Position
The Group Sales Manager generates new group business and maximizes revenue from assigned market segments for a full-service hotel. The role calls for a proactive sales approach, relationship-building skills, and effective prospecting, client engagement, and contract negotiation. The manager works with Sales, Revenue, and Event Management teams to support a seamless client experience from initial contact through program execution and to meet or exceed revenue targets. The position includes managing accounts and developing business through sales calls, prospecting, site inspections, trade shows, networking, proposals, and negotiations. It also involves maintaining client relationships, collaborating with hotel departments on group servicing and pricing, recording sales activity and contracts in hotel systems, preparing reports, and supporting hotel sales and catering initiatives. This role reports to the Director of Sales & Marketing. It is full-time and non-exempt. The schedule may be flexible, including occasional evenings or weekends for training and client events, and the position requires local and regional travel. Regular use of computer systems, a telephone, and presentation tools is required.
Requirements
- Minimum of 1–3 years of hotel sales experience; group sales experience in a full-service environment is preferred.
- Proven ability to meet or exceed revenue goals and develop new business.
- Proficiency with hotel sales systems such as Delphi, CI/TY, SFAWeb, Envision, or other brand-specific or third-party CRMs.
- Proficiency in Microsoft Office Suite.
- Strong negotiation, presentation, and organizational skills.
- Excellent communication skills.
- Self-motivated and results-oriented, with comfort making outside sales calls and attending events.
- Ability to manage multiple priorities in a fast-paced environment.
- Availability for a flexible schedule, including occasional evenings or weekends for training and client events.
- Ability to travel locally and regionally to meet clients and attend events.
Nice To Haves
- Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred.
- Hotel group sales experience in a full-service environment preferred.
Responsibilities
- Generate new group business and maximize revenue from assigned market segments.
- Solicit new and existing business through outside sales calls, prospecting, site inspections, trade shows, and networking.
- Manage an assigned portfolio of accounts and/or vertical markets, such as corporate group, SMERF, government, or association.
- Respond to inquiries, prepare proposals, negotiate, and secure bookings.
- Maintain a qualified lead pipeline, track sales activities in CRM systems, and develop action plans for high-value accounts, feeder cities, and need periods.
- Communicate with clients before and after events to confirm expectations and resolve issues.
- Build client relationships and repeat business through regular communication and representation at client and industry events.
- Coordinate with Catering, Revenue, Marketing, and Operations teams on group servicing, pricing, and brand standards.
- Participate in weekly sales and revenue strategy meetings and contribute market insights.
- Maintain accurate activity, contract, and client communication records in hotel CRM and brand systems.
- Prepare weekly and monthly reports on production, prospecting, and booking activity.
- Follow Crescent and brand standards for contracts, deposits, and billing.
- Deliver high-touch, personalized client interactions consistent with Crescent’s service culture.
- Support property sales and catering initiatives, including team prospecting days and community engagement.
- Represent the hotel at industry events, trade shows, and community functions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
