Group Sales Manager
About The Position
The Group Sales Manager drives group business and revenue by developing new accounts, maintaining client relationships, and coordinating group sales opportunities from initial inquiry through completion. The role works closely with Sales, Events, Front Office, Food & Beverage, and Operations teams to provide an exceptional guest experience and meet or exceed revenue goals. The position develops and executes group-sales strategies, pursues new business, manages client accounts and sales opportunities, and coordinates the sales process through contract and operational handoff. It also supports forecasting, reporting, and other sales administration, while monitoring market activity and helping address client concerns. Flexible hours, including evenings, weekends, and holidays, may be required for client events or business development.
Requirements
- Previous hotel sales, group sales, hospitality, or related experience is preferred.
- Strong communication, negotiation, and interpersonal skills.
- Excellent customer service and relationship-building abilities.
- Strong organizational and time-management skills.
- Ability to manage multiple accounts, deadlines, and priorities.
- Professional presentation and excellent written and verbal communication skills.
- Ability to work independently and collaborate effectively with multiple departments.
- Proficiency with Microsoft Office and hotel sales or property management systems.
- Ability to work flexible hours, including evenings, weekends, and holidays when required for client events or business development.
- Ability to sit, stand, and walk for extended periods.
- Ability to attend networking events, trade shows, client meetings, and property tours.
- Ability to lift or carry materials needed for sales presentations and events, as required.
- Must maintain a professional appearance and demeanor.
Responsibilities
- Develop and execute strategies to increase group room nights, meetings, events, and overall hotel revenue.
- Identify and pursue new group business through prospecting, networking, referrals, sales calls, and community involvement.
- Build and maintain relationships with meeting planners, corporate clients, tour operators, social groups, sports organizations, and other key accounts.
- Respond to group inquiries and prepare proposals, contracts, and presentations.
- Conduct property tours and client meetings to showcase accommodations, meeting spaces, amenities, and services.
- Negotiate rates, packages, concessions, and contract terms within established guidelines.
- Manage the sales process from initial lead through contract and turnover to the appropriate operations team.
- Maintain accurate account, lead, proposal, contract, and activity records in the hotel's sales system.
- Follow up with clients to secure business and maximize revenue opportunities.
- Work with Revenue Management on appropriate group pricing and availability.
- Collaborate with Catering and Event teams to identify additional revenue opportunities and support successful group events.
- Participate in sales calls, trade shows, networking events, community functions, and industry meetings.
- Develop and maintain an active sales pipeline and meet or exceed assigned sales goals.
- Monitor competitor activity, market trends, and local business opportunities.
- Assist with forecasting, reporting, and other sales-related administrative responsibilities.
- Ensure client communication is professional, timely, and consistent with company standards.
- Resolve client concerns with hotel leadership and operations to support guest satisfaction.
- Maintain confidentiality of guest, client, and company information.
- Perform other duties as assigned by management.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
