AHC Hospitality Peter Island Group Sales Manager

AHC Hospitality•Grand Rapids, MI

10d•Hybrid

About The Position

We are seeking a results-oriented Group Sales Manager with a track record of effective and proactive selling to drive high-end business opportunities and elevate our brand presence across global luxury travel markets. The ideal candidate will have strong industry connections, an understanding of luxury clientele, and the ability to craft tailored sales strategies that align with our resort’s prestigious image.

Requirements

Minimum 3 years of luxury hospitality group sales experience, preferably in a resort setting
Proven success selling high--end resorts or unique destinations that require proactive education, strategic storytelling, and strong relationship development
Demonstrated ability to achieve and exceed revenue goals across luxury group, incentive, corporate retreat, social, catering, and buyout business
Strong understanding of luxury travel advisors, MICE sales, destination sales, and high-touch client relationship management
Strong business acumen, financial awareness, and ability to understand budgets, forecasts, pace reports, revenue strategy, sales production data, ROI, and KPI performance
Ability to partner effectively with a corporate marketing team while providing strategic property-level insight, sales intelligence, guest feedback, and market perspective
Excellent written, verbal, presentation, negotiation, and relationship management skills.
Strong organizational skills, attention to detail, time management, and ability to manage multiple priorities without sacrificing quality.
Ability to travel frequently, including internationally and with limited lead time. Travel may be required up to 50 percent of the time
Ability to obtain and maintain a BVI work permit
Ability to work effectively from a home office, while traveling, and while on property
Established network in the luxury travel segment
Polished communication and presentation skills with a deep understanding of refined service culture
Self-motivated, polished, energetic, and comfortable working with a high level of independence, accountability, and responsiveness
Comfortable working in a small island environment where flexibility, teamwork, resourcefulness, confidentiality, and a positive attitude are essential

Nice To Haves

Experience with Tripleseat, Agilysys, Preferred Hotels & Resorts, luxury consortia, CRM platforms, and sales tracking tools preferred
Previous Caribbean, island, remote destination, or international resort experience strongly preferred

Responsibilities

Develop and execute monthly and annual group sales strategy for Peter Island Resort, with measurable goals tied to room nights, revenue, ADR, seasonal need periods, and full-island buyout opportunities
Proactively identify, qualify, solicit, and close new business through account development, strategic prospecting, market penetration, trade relationships, and consistent follow-up
Establish individual and departmental sales goals, monitor production and pace, and maintain consistent accountability through appropriate sales tracking, reporting, and CRM tools
Cultivate and maintain strong relationships with international luxury travel partners, DMCs, and corporate clients, and other high-value referral sources
Represent the resort at luxury travel tradeshows, sales missions, client events, networking opportunities, FAM trips, and site inspections, with clear goals for lead generation, conversion, and measurable return
Maintain a strong understanding of the resort’s accommodations, villas, restaurants, spa, marina, beach experiences, event spaces, transportation logistics, destination access, and overall guest journey
Position resort effectively within the luxury Caribbean market by understanding the competitive set, key feeder markets, major accounts, travel patterns, rate strategy, and destination-specific selling opportunities
Partner closely with reservations, revenue management, operations, catering, and finance to align sales activity with revenue strategy, inventory controls, guest expectations, and operational capabilities
Partner with AHC Hospitality on marketing planning, campaign strategy, content needs, public relations opportunities, digital performance, and overall brand positioning for the resort
Provide leadership with strategic input on market conditions, sales opportunities, guest insights, competitive intelligence, campaign needs, ROI, KPI measurement, and revenue-driving priorities
Maintain the use of Tripleseat and other sales systems, ensuring proper training, data integrity, accountability, reporting, and management of leads, contracts, BEOs, group details, and client communications
Conduct resort tours, site inspections, client presentations, and planning conversations that bring the Peter Island experience to life and support strong conversion of qualified business
Actively participate in sales, BEO, resume, and group review meetings to ensure all departments are aligned on upcoming business, guest expectations, special requests, and service opportunities
Assist with annual sales and catering budget development, weekly and monthly forecasting, pace reporting, and performance updates tied to key business segments
Maintain accurate records of proposals, contracts, room blocks, event details, deposits, billing, client communications, and group requirements
Foster a collaborative, service-focused culture within the sales team and across resort departments, with an emphasis on accountability, communication, and guest satisfaction
Oversee contracting and rate negotiation processes, ensuring compliance with resort revenue goals
Ensure each client interaction reflects the resort’s commitment to discreet, personalized service
Develop, implement, and achieve aggressive strategies for booking island buy-out opportunities