Group Sales Manager
About The Position
The Group Sales Manager is responsible for strategically capturing, building, and managing group business, particularly in the SMERF segment. Reporting to the Director of Sales, the role uses proactive and reactive sales efforts to maximize revenue by identifying new business, re-soliciting past business, and developing strong client relationships. The position is based at Hotel Marcel, a 165-room boutique hotel with a full-service restaurant and 7,000 square feet of meeting space. The manager generates group-business revenue to meet or exceed budget expectations, develops new and existing accounts, and oversees the sales process from presentation and proposal through contract negotiation. The role also supports site inspections and other sales events, coordinates pre-function meetings with clients and hotel operations, assists with group events and catering as needed, maintains account and prospect database accuracy, monitors competitors, and prepares regular sales reports.
Requirements
- Four-year college degree or equivalent education and experience.
- At least 2 years of experience in group sales, marketing, and events.
- Advanced proficiency with Sales, Point of Sales, and Property Management Systems, as well as Microsoft Word and Excel.
- Outstanding customer-service skills and an attentive, friendly, courteous, and service-oriented manner.
- Exceptional communication skills, including the ability to negotiate, convince, sell, and influence professionals and hotel guests.
- Knowledge of event-planning and hospitality principles and practices.
- Ability to investigate and analyze activities or information in sales and marketing.
- Ability to travel to area businesses and accounts to solicit new business as needed.
- Ability to make decisions based on established policies and procedures and guidance from the Director of Sales.
- Effective listening skills and ability to understand and clarify inquiries from guests and team members.
- Ability to multitask, prioritize, and delegate daily workload.
- Outstanding organizational and time-management skills.
- Ability to handle sensitive material with discretion and confidentiality.
- Energetic, self-starting, and able to work in a fast-paced environment.
- Detail-oriented and able to work independently and as part of a team.
- Ability to anticipate, prevent, identify, and solve problems.
- Initiative in anticipating guest or operational needs.
- Ability to maintain attendance and punctuality standards and work varying schedules, including evenings, weekends, holidays, and extended hours as business dictates.
Nice To Haves
- Experience with Hilton systems is preferred.
Responsibilities
- Generate top-line revenue to meet or exceed budget expectations within the group business segment.
- Target new accounts through cold calls, sales blitzes, and other prospecting channels.
- Grow existing accounts by soliciting, prospecting, and qualifying leads.
- Manage all aspects of the sales process, including sales presentations, proposal generation, and contract negotiation, to maximize revenue.
- Participate in selected on- and off-property sales activities, including site inspections, bridal shows, and chamber events.
- Organize and conduct pre-function meetings with clients and hotel operations to support accurate execution of group events.
- Participate in group events and catering as needed.
- Maintain the integrity of the key account and key prospect database and monitor staff input for accuracy and thoroughness.
- Monitor the competitive set to establish competitive rates and occupancy levels.
- Prepare weekly and monthly reports detailing sales activity and results.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
