Group Sales Manager- Corporate & Association (BC/AB Focus)
About The Position
Northland Properties is a 100% Canadian-owned company with over 50 years of experience in hotels, restaurants, resorts, sports, construction, and asset management. Revelstoke Mountain Resort (RMR), a division of Northland Properties Corporation (NPC), is known for its challenging terrain, abundant powder, and authentic resort town atmosphere. RMR offers the longest vertical descent in North America and attracts visitors globally for skiing, heli- and cat-skiing, mountain biking, and hiking. The resort also provides luxury accommodations and real estate opportunities. The Group Sales Manager will drive direct group business for RMR and its associated properties, focusing on sourcing, developing, and closing corporate, government, and association deals within British Columbia and Alberta. This proactive, revenue-focused role involves building a strong pipeline of new business and growing key accounts through prospecting, relationship building, and closing deals. The position is remote-based within BC or Alberta, requiring regular travel and periodic visits to the resort.
Requirements
- 3–5+ years of experience in group sales, hospitality sales, tourism, or business development
- Proven ability to prospect, develop, and close new business opportunities
- Experience working with corporate, government, association, or group travel markets preferred
- Strong relationship-building, networking, and account management skills
- Experience conducting sales calls, site tours, client presentations, and trade show representation
- Self-motivated with the ability to work independently in a remote environment
- Strong communication, negotiation, and organizational skills
- Experience with CRM systems, sales reporting, and Microsoft Office Suite preferred
- Knowledge of the tourism, resort, or ski industry considered an asset
- Valid driver’s license and ability to travel regularly throughout British Columbia and Alberta
- Experience with weddings and/or group events preferred.
- Excellent organizational and multitasking skills.
- Strong interpersonal and client relationship skills.
Nice To Haves
- Experience working with corporate, government, association, or group travel markets
- Knowledge of the tourism, resort, or ski industry
- Experience with weddings and/or group events
Responsibilities
- Proactively identify, target, and secure new group business within corporate markets, associations, regional organizations, and professional groups.
- Develop and execute a sales strategy focused on British Columbia and Alberta markets.
- Conduct regular in-market sales calls, client meetings, and networking activities.
- Build a strong presence within key feeder markets to grow brand awareness and market share.
- Build, manage, and maintain a robust pipeline of qualified group leads.
- Prepare customized proposals, presentations, and pricing strategies tailored to client needs.
- Negotiate contracts and close business alignment with revenue goals and resort strategy.
- Achieve or exceed assigned revenue targets and booking goals.
- Maintain accurate tracking of all sales activities and opportunities within CRM systems.
- Build and maintain strong relationships with corporate planners, association decision-makers, and local and regional business networks.
- Conduct site inspections and host prospective clients at the resort.
- Represent the resort at industry events, trade shows, and networking opportunities.
- Collaborate with the Catering & Sales Manager to ensure seamless transition from confirmed booking to event planning and execution.
- Work closely with the Guest Experience team (room blocks, itineraries, pre-arrival planning).
- Work closely with Revenue Management (pricing, availability, and group strategy).
- Work closely with Marketing (campaigns, sales materials, and promotions).
- Stay informed on regional market trends, competitor activity, and emerging opportunities.
- Provide insights and recommendations to support overall sales strategy and positioning.
Benefits
- Free Season pass
- Discounted lift tickets for friends and family
- Discounts at the resort’s restaurants, retail, rental, repairs outlets including pro deals.
- Free or discounted lift tickets at many other resorts
- Discounts at Sutton and Sandman hotels (employee and friends/family)
- Additional Northland Properties discounts via a Perks program with other vendors
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
