Group Product Manager – Ecommerce Experience

LifeWave•Draper, UT

1d•Onsite

About The Position

The Group Product Manager – Ecommerce Experience owns the end-to-end Ecommerce product portfolio, covering digital selling experiences from customer entry points through checkout, payment, order management, and fulfillment. This role leads a team of Product Managers and UX Designers to deliver scalable, performant, and conversion-focused Ecommerce capabilities that support global business growth. This position has supervisory responsibilities, directly managing and developing Product Managers, UX Designers, and Contractors. The role involves owning the product vision, strategy, and roadmap for the Ecommerce portfolio, establishing strong product management practices, balancing roadmap initiatives with platform stability, and driving data-informed decision-making. Key focus areas include customer-facing selling experiences, optimizing Ecommerce KPIs, driving scalability for global markets, collaborating with Marketing and Sales, ensuring platform integrations, and championing customer experience, performance, reliability, and fraud prevention. The Group Product Manager will also partner closely with various cross-functional teams, own release planning and coordination, manage release communications, and lead, coach, and develop team members with an emphasis on ownership, accountability, and delivery of business outcomes.

Requirements

Bachelor’s degree in business, Computer Science, Information Systems, or a related field; or equivalent work experience.
7+ years of product management experience, with at least 2 years managing a team of Product Managers and/or UX Designers.
Deep knowledge of Ecommerce platforms, checkout flows, payment systems, order management, and fulfillment operations.
Experience with multi-market, multi-currency, and localization requirements in Ecommerce environments.
Demonstrated ability to define KPI’s, measure outcomes, and use data and experimentation to drive product decisions.
Proven ability to lead and influence across Engineering, UX, Marketing, Operations, Finance, and Legal.
Understanding of Ecommerce integrations with CRM, ERP, and commissions or downstream operational systems.
Excellent written and verbal communication skills; ability to present product strategy and release updates clearly to all levels of the organization.
Proficiency with product management and project tracking tools (e.g., Jira, Confluence).

Nice To Haves

Familiarity with analytics and A/B testing platforms is a plus.

Responsibilities

Own the product vision, strategy, and roadmap for the Ecommerce portfolio, aligned with company objectives and leadership priorities.
Establish and enforce strong product management practices, including discovery, requirements definition, prioritization, and delivery governance.
Balance roadmap initiatives with run-the-business work, ensuring platform stability while driving continuous improvement.
Drive data-informed decision-making using metrics, customer insights, experimentation, and post-launch measurement.
Represent the Ecommerce portfolio in cross-functional planning, prioritization, and executive reviews.
Ensure dependencies, risks, and trade-offs are identified early and communicated clearly.
Own all customer-facing selling experiences, including product catalog, promotions, checkout, payments, and order flows.
Partner with Fulfillment, Operations, and Customer Support to ensure seamless order processing, shipping, and post-purchase experiences.
Optimize for Ecommerce KPI’s such as conversion rate, average order value (AOV), checkout success rate, and cart abandonment.
Drive scalability and readiness for global markets, including localization, currencies, tax, shipping, and compliance.
Collaborate with Marketing and Sales on launches, promotions, and merchandising strategies.
Ensure Ecommerce platforms integrate cleanly with CRM, ERP, commissions, and downstream operational systems.
Champion customer experience, performance, reliability, and fraud prevention throughout the commerce lifecycle.
Partner closely with Engineering, UX, QA, Data, Operations, and Business stakeholders to deliver high-quality product outcomes.
Serve as the primary Ecommerce product voice in cross-functional planning, release cycles, and executive forums.
Align with Finance, Legal, and Compliance on regulatory and operational requirements.
Own release planning and coordination for all Ecommerce work streams.
Partner with Engineering and QA to prioritize work within each release, and ensure work is properly scoped, sequenced, and delivery-ready.
Make trade-off decisions during the development cycle when scope changes or rush requests arise.
Balance roadmap commitments with urgent run of business or revenue-critical work.
Ensuring dependencies, risks, and constraints are surfaced early and communicated clearly to all stakeholders.
Own Ecommerce-related release communications to the business.
Draft and publish release notes outlining what is being released, expected impact, and timing and rollout details.
Coordinate with stakeholders on launch readiness, promotions, and go-live expectations.
Serve as the primary Ecommerce product voice during release planning and execution.
Lead, coach, and develop team members with a strong emphasis on ownership, accountability, and delivery of business outcomes—not just activity or output.
Establish clear expectations, success metrics, and performance standards for direct reports; hold individuals accountable for roadmap commitments, decision quality, and stakeholder communication.
Provide direct, timely, and constructive feedback; actively address performance gaps and take decisive action to ensure consistent product quality and execution rigor across the portfolio.
Foster a culture of continuous improvement, learning, and professional growth while maintaining high standards for execution, judgment, and results.