Group Marketing Manager, Artist and Industry Marketing at YouTube
About The Position
YouTube Marketing works to understand users and connect them with YouTube products and creators, shaping perceptions of YouTube and encouraging engagement among consumers, creators, and key opinion influencers. The Artist Marketing team aims to make YouTube the best place for every artist and music fan. It helps audiences connect with artists through music videos and artist moments, and highlights YouTube’s music catalog to deepen fandom. The team also helps artists build and grow audiences and communicates YouTube’s value to artist and industry partners. As Group Artist Marketing Manager, you will serve as a strategic artist and product marketer, driving global talent campaigns across complex stakeholder teams. You will manage a team of go-to-market experts and collaborate with the cross-functional Music team across Product, Partnerships, and Marketing. The role drives deep partnerships and scaled marketing programs to grow viewership and foster positive perceptions of YouTube in the music industry.
Requirements
- Bachelor’s degree or equivalent practical experience.
- 13 years of experience in marketing in fields related to music, such as music labels or digital streaming platforms.
- 5 years of experience with people management.
- Experience with end-to-end B2B and B2C full-funnel marketing.
- Experience managing cross-functional or cross-team projects.
Nice To Haves
- Experience managing campaigns with high-profile talent or music artists.
- Experience in global roles, consumer marketing, scaling programs to other markets, and delivering impactful international communications and campaigns.
- Curiosity about the global music industry and the ability to think critically and apply real-world insights to the work.
- Passion for youth culture and trends.
- Ability to manage a high-output team handling multiple high-profile campaigns concurrently.
- Ability to analyze data to inform strategy optimizations and own and defend team impact.
Responsibilities
- Oversee the planning, strategy, and execution of global Artist and Industry marketing programs and campaigns to drive user engagement.
- Define the strategic roadmap, go-to-market plan, and growth strategies for Artist and Industry partners.
- Turn industry-wide problems into compelling insights and influence the product roadmap.
- Navigate complex stakeholder networks and collaborate with senior Music team executives in Product, Engineering, UX, and Partnerships.
- Develop positioning and messaging, and build data-led proof points to communicate YouTube’s value to the music industry through scaled and high-touch communications.
- Develop, manage, and lead a team of marketers.
- Model behaviors and build an organization that values, respects, and draws on different backgrounds and perspectives.
Benefits
- 25% bonus target
- Equity
- Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
