Group Director, Business Analytics (Tune In)
About The Position
The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and help clients achieve their business goals. The Group Director consults with clients to identify business problems and opportunities, develop practical analytics roadmaps, and create measurable business impact. The role leads audience segmentation and identification, audience strategy, measurement planning, and advanced analytics, while serving as a trusted advisor to client leads and senior clients. It also translates complex analytics into actionable data stories, identifies brand and portfolio growth opportunities, evaluates new data sources and technologies, and provides strategic marketing support. Internally, the role partners with Planning and Investment teams on budgets, media plans, and optimization; recruits talent; mentors direct reports; and keeps current with industry developments. The position is expected to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.
Requirements
- A university degree.
- 11 or more years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Analytical, critical-thinking, and problem-solving skills to clarify strategic and operational data and analytics issues and drive them to resolution.
- Proven leadership ability and strong client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues in organization, prioritization, business writing and presenting, analysis, and project management, including scope, budget, and timing.
Nice To Haves
- Knowledge of agency-side media campaign planning and execution processes.
Responsibilities
- Consult with clients to identify business problems and opportunities and develop analytics roadmaps that measurably affect business outcomes.
- Lead consumer segmentation and audience identification processes.
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics.
- Share perspectives on changes in data and analytics, including measurement, clean rooms, and attention measurement.
- Lead the development and execution of measurement plans and revise them based on ongoing learnings.
- Translate complex concepts and analytical solutions into compelling data stories with actionable conclusions.
- Identify brand- and portfolio-level growth opportunities through innovation and adoption of analytics technologies.
- Investigate how new data sources and technologies may affect marketing and the industries in which clients operate.
- Provide ad hoc support to solve broad strategic marketing problems.
- Assess direct reports’ capabilities, establish career-growth roadmaps, and set goals to build and expand skills.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Keep current with industry trends and developments through research, training, and industry events.
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What This Job Offers
Job Type
Full-time
Career Level
Director
