Graphic Designer III

Sub-Zero Group•Madison, WI

About The Position

The Graphic Designer III is a senior creative in Creative Services, the internal creative agency for Sub-Zero, Wolf, and Cove. With a high degree of autonomy and creative ownership, this designer leads projects and campaigns from concept through print and digital production, sets a best-in-class visual standard, and mentors junior designers. The role serves as a creative leader and brand steward, evolving the visual expression of the brands while maintaining consistency across customer touchpoints. The designer collaborates with copywriters, designers, product managers, marketers, clients, and external vendors in a fast-paced creative environment to deliver distinctive, brand-right work that supports profitable sales growth. The position offers opportunities for growth and development toward creative leadership or technical expertise. Working with minimal oversight from the Creative Services Manager, the designer leads projects and full campaigns across print and digital, from concept and design through final production. The role also provides creative leadership, strategic recommendations, and guidance that elevates the work of the team. Responsibilities span creative direction, brand stewardship, campaign and asset design, photography and video art direction, design systems, mentoring, stakeholder presentations, project planning, production expertise, workflow improvement, emerging technologies, and applying customer and performance insights to future creative work.

Responsibilities

Lead major deliverables, including product launch campaigns, brand collateral, trade programs, and channel assets, from brief through final production and within deadlines.
Set the visual standard across campaigns, directing composition, typography, color, photography, and storytelling.
Steward the Sub-Zero, Wolf, and Cove brands by maintaining established standards and thoughtfully evolving their visual expression.
Translate business challenges into creative solutions that support customer engagement, brand awareness, and business growth.
Lead and art direct photography, video, and CG rendering projects with internal teams and external vendors.
Design across print, web, email, social, motion, and experiential touchpoints to create cohesive brand experiences.
Build and maintain scalable design systems, templates, and brand assets for the team and partners.
Lead creative meetings and reviews, share ideas, critique work, and provide constructive feedback.
Coach and mentor junior designers through project guidance, design critique, and knowledge sharing.
Present and defend creative concepts to stakeholders and leadership, explaining the strategic rationale behind design decisions.
Influence creative decisions with recommendations and strategic perspective that support business and brand objectives.
Partner with copywriters, team members, and clients to align execution with communication strategy, campaign objectives, and project briefs.
Participate in strategic briefings; prepare materials, recommendations, and discussion points for creative sessions; and build presentations.
Design intuitive, accessible, on-brand work across formats and devices, and take smart creative risks to keep work distinctive and innovative.
Participate in project planning, discovery, and status meetings, helping identify risks, opportunities, and resource needs.
Develop and maintain project timelines and provide time estimates and production cost projections based on objectives and client needs.
Build partnerships across marketing, product management, sales, channel teams, and external agencies to support alignment and execution.
Apply deep print production expertise to make recommendations based on project needs, timelines, and budget considerations.
Collaborate on video and motion creative, contributing concepts, visual direction, storyboards, and design assets.
Identify improvements to creative workflows, processes, templates, and asset management systems to increase efficiency while preserving quality.
Maintain and grow technical expertise through workshops, publications, classes, conferences, and online learning.
Champion emerging technologies, including AI-assisted workflows such as Adobe Firefly and Microsoft Copilot, while maintaining human judgment and brand quality.
Share industry trends, tools, and software updates with the team.
Partner with marketing teammates to review engagement, performance, and customer data and apply insights to future creative work.