Graphic Designer III

Sub-Zero Group, Inc.•Fitchburg, WI

About The Position

The Graphic Designer III is a senior creative who leads projects and campaigns end-to-end, from concept through print and digital production, for Sub-Zero, Wolf, and Cove. As part of Creative Services, the company’s internal creative agency, this designer works with substantial autonomy and creative ownership, sets a high visual standard, and mentors junior designers. The role serves as a creative leader and brand steward, evolving the brands’ visual expression while maintaining consistency across customer touchpoints. The designer collaborates with copywriters, designers, product managers, marketers, stakeholders, and external vendors to deliver distinctive, brand-aligned creative that supports profitable sales growth. The position also supports professional growth toward creative leadership or technical expertise. With minimal oversight from the Creative Services Manager, the Graphic Designer III leads major projects and full campaigns across print and digital, from concept and design through final production. The role provides creative guidance to the team and ensures work reflects company goals, marketing objectives, brand expectations, and brand guidelines. It also contributes to project planning, production recommendations, workflow improvements, and the effective use of emerging technologies.

Responsibilities

Lead major deliverables and campaigns, including product launches, brand collateral, trade programs, and channel assets, from brief through final production and within deadlines.
Set the visual standard for campaigns, directing composition, typography, color, photography, and storytelling.
Steward the Sub-Zero, Wolf, and Cove brands by maintaining brand standards and thoughtfully evolving their visual expression.
Translate business challenges into creative solutions that support customer engagement, brand awareness, and business growth.
Lead and art direct photography, video, and CG rendering projects with internal teams and external vendors.
Design for print, web, email, social, motion, and experiential touchpoints, maintaining a cohesive brand experience.
Build and maintain scalable design systems, templates, and brand assets that support quality and production efficiency.
Lead creative meetings and reviews, share ideas, critique work, and provide constructive feedback.
Coach and mentor junior designers through project guidance, design critique, and knowledge sharing.
Present and defend creative concepts to stakeholders and leadership, explaining the strategic rationale behind design decisions.
Make thoughtful recommendations and influence creative decisions to support business and brand objectives.
Partner with copywriters, colleagues, and clients to align creative execution with communication strategy, campaign objectives, and project briefs.
Participate in strategic briefings and prepare materials, recommendations, discussion points, and presentations for creative sessions.
Design intuitive, accessible, on-brand work for audiences across formats and devices, and take smart creative risks to keep work distinctive and innovative.
Participate in project planning, discovery, and status meetings, helping identify risks, opportunities, and resource needs.
Develop and maintain project timelines and provide time estimates and production cost projections.
Build partnerships across marketing, product management, sales, channel teams, and external agencies to support aligned execution.
Apply print production expertise to recommend production approaches based on project needs, timelines, and budgets.
Contribute concepts, visual direction, storyboards, and design assets to video and motion-based creative.
Identify improvements to creative workflows, processes, templates, and asset management systems.
Maintain and grow technical expertise through workshops, publications, classes, conferences, and online learning.
Champion emerging technologies, including AI-assisted design workflows such as Adobe Firefly and Microsoft Copilot, while maintaining human judgment and brand quality.
Share industry trends, tools, and software updates with the team.
Partner with marketing teammates to review engagement, performance, and customer data and use insights to improve future creative effectiveness.