Graduate Student - Social Media Ambassador

University of Maryland•Baltimore, MD

3d•$15 - $19•Onsite

About The Position

The School of Pharmacy Office of Communications and Marketing is seeking two federal work-study students to serve as Social Media Ambassadors. These ambassadors will create engaging social media content, including photos and videos, to highlight student life, academic programs, and School events. They will collaborate with the communications and marketing team to develop content ideas, support social media campaigns, and create authentic student-focused content. Additionally, they will work with student organizations to promote events and initiatives, and showcase the University of Maryland School of Pharmacy through student storytelling. Applicants should have an interest in content creation, be familiar with social media platforms and current trends, and be comfortable using design and editing tools such as Canva.

Requirements

Must be enrolled as a current student at UMB/USM in good standing.
Must be eligible for federal work-study.
Excellent communication and interpersonal skills.
Possess an interest in content creation, photography, videography, and digital storytelling.
Strong organizational and time management skills, including the ability to manage multiple projects and deadlines.
Punctuality and reliability.
Familiarity with social media platforms, trends, and best practices, particularly Instagram and Facebook.
Experience using Canva or similar design and editing software.
Comfortable interacting with students, faculty, staff, and prospective students in a professional manner.

Responsibilities

Develop and assist in producing engaging content, including photos, videos/Reels, and captions, for platforms such as Instagram and Facebook, highlighting student life and School events.
Attend and document student organization events to capture and create dynamic social media content.
Promote campus life by showcasing student groups, student achievements, and academic programs at the School.
Collaborate with the communications and marketing team to brainstorm and implement new social media content ideas.
Conduct research on current social media trends and assist in developing trend-driven content.
Utilize Canva and similar tools to design and create visually appealing social media posts.
Assist in writing captions and composing alternative text to ensure accessibility for all posts.
Partner with student organizations to plan and produce collaborative social media projects.
Maintain ongoing communication with student organization leaders to stay informed about upcoming events and initiatives.
Support marketing initiatives by increasing visibility of the School's social media channels, promoting campaigns and events, and encouraging student participation in digital engagement opportunities.
Ability to attend and work select campus events, including occasional evenings or weekends, as needed.