Texas Social Media Ambassador

The University of Texas at Austin•Austin, UT

1d•Onsite

About The Position

The University of Texas at Austin is looking for creative, curious and reliable students to serve as Texas Social Media Ambassadors (TSMA) for the 2026-27 academic year. As a Texas Social Media Ambassador, you'll help create content for UT Austin's flagship social media channels and our Be A Longhorn channels, sharing authentic student experiences with future Longhorns, current students, alumni and fans around the world. Whether you're studying engineering, fine arts, business, education, liberal arts or anything in between, we're looking for students who love storytelling and want to help showcase life on the Forty Acres. This isn't just a campus job. It's an opportunity to build real-world communications experience and a professional portfolio while representing one of the nation's leading public universities.

Requirements

Current UT Austin student for the 2026-27 academic year
Must remain in good academic standing.
Must be available to attend required monthly meetings and complete assignments throughout the semester.

Nice To Haves

Creative storytellers
Comfortable appearing on camera
Curious and enthusiastic about life at UT Austin
Organized and dependable
Excited to collaborate with others
Proud to share what makes the Longhorn experience unique
Wanting to have fun talking about UT!

Responsibilities

Build a portfolio of published photo, video and written work
Learn content strategy, storytelling and social media best practices
Receive mentorship from communications professionals and subject matter experts across the University
Gain experience working with a major brand
Be featured on UT Austin and Be A Longhorn social media channels
Develop skills that translate to careers in communications, marketing, media, journalism, public relations, content creation and beyond
Producing short-form video content for Instagram, YouTube Shorts and other platforms
Capturing photography around campus events, traditions and student life
Creating day-in-the-life and behind-the-scenes content
Highlighting academics, student organizations, campus resources and traditions
Contributing to captions or blog-style content
Participating in University campaigns and special projects
Collaborating with professional communicators, photographers, videographers and social media strategists
Attend required monthly ambassador meetings and training sessions.
Produce 2–3 approved content pieces each month.
Respond promptly to communications, assignments and feedback.
Meet established deadlines and fulfill assigned commitments.
Follow University brand, accessibility and social media guidelines.
Represent The University of Texas at Austin professionally in person and online.
Dress in attire appropriate for the event and suitable for appearing in official University photography and video content, as requested.