Graduate Assistant (Labor) - Athletics
About The Position
This is a regular student labor position serving as a Graduate Assistant for the Athletic Administrative Team. The role provides support to the overall external operations of the athletic department, with a strong emphasis on social media, communication, digital media, promotions, and corporate engagement. This position is crucial for enhancing the visibility and brand of the athletic programs through innovative content, strategic marketing, and fan engagement efforts. The Graduate Assistant reports to the Deputy Director and collaborates closely with the Athletics Communications, Marketing, and Multimedia teams to ensure consistent messaging across all platforms. The ideal candidate is a highly motivated self-starter, eager to learn, with strong engagement, organizational, and communication skills. The role involves clerical work, including data entry, research, organization, and computer proficiency. It may also require moving equipment, working outdoors on grounds, assisting with preventative maintenance, and performing heavy, physical, and manual labor.
Requirements
- Bachelor’s degree and admittance into a master’s program at UCO
- A valid driver’s license
- Proficient with Microsoft Office suite
- Strong people skills
- Strong organizational & communication skills
- Highly motivated self-starter
- Eager to learn
- Strong engagement skills
Responsibilities
- Develop and execute comprehensive social media strategies for all varsity sports
- Create engaging content including graphics, videos, and written posts tailored to each platform (Instagram, X/Twitter, Facebook, TikTok)
- Monitor social media trends and analytics to optimize performance and engagement
- Assist in the creation and distribution of press releases, game notes, and recaps for athletic events
- Coordinate post-game reports and weekly updates for coaches, media outlets, and the conference office
- Support internal communications with student-athletes, staff, and stakeholders
- Update and maintain the official athletics website with rosters, schedules, results, bios, and feature stories
- Ensure website content is timely, accurate, and aligned with branding guidelines
- Collaborate with vendors and IT for backend updates or design improvements
- Assist in the coordination of video production for game highlights, athlete spotlights, and promotional content
- Serve as a liaison with photographers and videographers to curate content for marketing use
- Help manage digital assets and maintain an organized multimedia archive
- Plan and execute in-game promotions, fan giveaways, and themed nights to boost attendance and atmosphere
- Collaborate with spirit groups, student organizations, and campus partners for gameday activations
- Evaluate promotion success and provide recaps for continuous improvement
- Cultivate relationships with local media, sponsors, alumni, and campus partners
- Assist in community engagement initiatives and departmental outreach efforts
- Represent the department at external events and assist in hosting VIP guests
- Support the execution of sponsorship agreements and activation of sponsor deliverables
- Collaborate with the external team to develop creative marketing campaigns and advertising strategies
- Oversee or assist in the production of live broadcasts via the MIAA Network and institutional streaming platforms
- Coordinate with student workers and production staff to ensure high-quality game streams
- Manage graphics, commentary, and technical aspects of live events
- Perform clerical work, including but not limited to data entry, research, organization, and computer proficiency
- Move equipment, work outside on grounds, and/or help with preventative maintenance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Entry Level
