Google & Meta Advertising Manager

TalentPop•Buena Park, CA

27d•$100,000 - $130,000•Onsite

About The Position

The Google/Meta Advertising Manager will lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta/Facebook platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow a digital presence and revenue.

Requirements

3+ years of hands-on experience managing paid advertising on Google Ads and Meta/Facebook platforms
Proven track record of scaling e-commerce ad accounts profitably
Advanced proficiency in campaign setup, optimization, and analytics for both Google and Facebook/Meta ads
Strong analytical skills with ability to interpret data and generate actionable insights
Experience with A/B testing in digital advertising
Knowledge of tracking, attribution, and pixel management
Ability to manage budgets and maximize ROI across multiple campaigns
Strong project management and communication skills
Up-to-date knowledge of digital advertising trends, tools, and best practices
Bachelor’s degree in Marketing, Business, or a related field

Nice To Haves

Experience in consumer wellness, CPG, or similar industries
Familiarity with additional digital advertising channels (e.g., TikTok, Pinterest)
Experience working with Shopify, Amazon, or other e-commerce platforms
Proficiency with ad creative tools or working closely with design teams
Google Ads or Facebook/Meta Blueprint certifications

Responsibilities

Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta/Facebook platforms
Analyze campaign performance metrics and generate actionable insights to improve ROI
Manage digital advertising budgets to achieve growth and profitability targets
Collaborate with creative and ecommerce teams to align ad messaging and landing pages with brand standards
Report regularly on ad performance, strategy shifts, and recommendations to leadership
Own end-to-end management of Google and Meta ad accounts, including campaign setup, monitoring, and optimization
Implement and iterate on A/B tests for creative and audience targeting
Conduct keyword research and manage bidding strategies for search campaigns
Monitor evolving digital marketing trends and competitor activity to inform strategy
Coordinate with internal and external partners to align advertising efforts with broader marketing objectives
Prepare and present regular performance reports and growth recommendations to stakeholders
Ensure all ads comply with platform policies and brand guidelines
Identify opportunities for scaling spend while maintaining or improving ROI
Manage tracking pixels, conversion events, and attribution models for accurate reporting
Recommend new tools, platforms, or practices to improve digital advertising effectiveness